PR in the Age of Misinformation
There’s a world of information at our fingertips, but how much can we actually trust it? In PR in the Age of Misinformation: Building and Maintaining Brand Trust we explore: - The rise of misinformation, what’s driving it and how it impacts brands - How PR teams can battle misinformation – and why they need to - How PR teams are using technology combat misinformation and protect brand reputation
10 Newsworthy Reasons to Send a Press Release
In 10 Newsworthy Reasons to Send a Press Release, we break down the most common subject categories of press releases and outline the use cases for each.
5 Creative Ways to Amplify Your News Beyond the Press Release
We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.
2024 Global Comms Report
This year's Global Comms Report reveals much about the evolution of PR and communications, such as the benefits of increased data reliability, access, interpretation and more.
CES 2024 Media Trends Analysis
The 2024 Consumer Electronics Show (CES) took place on January 9-12, 2024. The most influential tech event in the world set the theme as Artificial Intelligence (AI) this year. Together with AI, topics involving Mobility, Smart Devices and Robotics are dominating the discussions.
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists—and putting the “relation” aspect of public relations at the center of your strategy.
APAC PR Calendar 2024
PR Calendar 2024 – Never miss an important event, occasion or date again!
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
Almost every industry event marks a unique opportunity for brands to connect, engage, and make a lasting impression. For PR and comms professionals, one of the biggest challenges around events lies in maximizing coverage and impact to ensure a valuable return on investment. One good place to start is looking to the past – whether it’s your brand’s history or industry successes.
A Use Case Guide on Leveraging the Power of Brand-Building Stories
Press releases are essential to controlling your brand’s narrative and in sharing your moments that matter. But getting your story to the people you want to reach isn’t easy. That’s why the way you distribute news is critical and can make all the difference in reach and impact.
The Art of Social PR
The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
PR Newswire’s Definitive Guide to Crafting an Engaging Press Release
The press release is the culmination of months or years of hard work and should be designed to maximize engagement with your target audience. If you’ve ever wondered how to format your press release for optimal success, we have put all of our data-backed recommendations into a comprehensive guide.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
A Guide To Investor Relations Website Essentials
Truly effective IR websites transcend the mere dissemination of data. Instead, they serve as dynamic platforms brimming with fresh resources, keeping stakeholders actively engaged and informed – all while managing the critical perception audiences’ have of the company.
A PR Newswire Use Case Guide for Agencies
At PR Newswire, our mission is to arm agencies with the tools they need to help their clients build awareness, strengthen their brands and move the needle on market and public sentiment—in a media environment where it’s tougher than ever to break through the noise and get noticed. That’s why we’ve put together a use case guide just for agencies to help leverage the resources available to them to succeed.
Leveraging AI in Public Relations: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. The challenge for PR and comms professionals who are tasked with managing brand reputation lies in the sheer volume of data available to monitor and try to make sense of.
PR Newswire's Guide to Boosting Engagement Through Paid Content Placement
Did you know you can use a multi-channel comms strategy to ensure the right audiences hear your message? Bridging the gap between earned and paid media opportunities is critical to shaping your brand narrative. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. However, this transformation is not without its own set of challenges. Download our free guide to using generative AI in PR and communications, and start reaping the benefits of generative AI today.
Rethinking the Press Release: Innovations for a New Era of Earned Media
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story. Download the free guide now!
The Communicator's Funnel
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. This guide outlines how to organize your communications goals to benefit the entire sales funnel, evaluate PR's contribution to the bottom line, and use data to guide your PR strategy.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.