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Contributor

Cision News Editor

About Cision News Editor

Articles written by the Cision team.

PR and Brand Reputation: Forging Trust in the Age of Scepticism
Oct 27, 2023

PR and Brand Reputation: Forging Trust in the Age of Scepticism

In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...

READ THE STORY
What Is Public Relations in Marketing? Definition & Examples
Oct 19, 2023

What Is Public Relations in Marketing? Definition & Examples

Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...

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What Is Brand Equity and How Do You Measure It?
Sep 11, 2023

What Is Brand Equity and How Do You Measure It?

As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.

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What is a Press Release?
Sep 11, 2023

What is a Press Release?

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...

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In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
Sep 10, 2023

In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)

With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...

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Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Sep 07, 2023

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)

Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...

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What Is Earned Media? Definition, Examples and Benefits
Aug 15, 2023

What Is Earned Media? Definition, Examples and Benefits

The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...

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What Is Earned Media? Definition, Examples and Benefits
Aug 15, 2023

What Is Earned Media? Definition, Examples and Benefits

The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...

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The Complete Guide to Brand Mentions
Aug 15, 2023

The Complete Guide to Brand Mentions

The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...

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Frequently Asked Questions About PR Measurement
Jul 28, 2023

Frequently Asked Questions About PR Measurement

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...

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What Is Media Monitoring?
Jul 13, 2023

What Is Media Monitoring?

Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products,...

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Communication Lessons from Nobel Laureate Maria Ressa
Jul 11, 2023

Communication Lessons from Nobel Laureate Maria Ressa

“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...

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