LUXASIA Enjoys A Boost in Corporate Brand Awareness in Previously Unreached Territories via PR Newswire
LUXASIA, a leading beauty omni-channel brand-builder of Asia Pacific, hits all their objectives, which includes boosting its corporate brand awareness in previously unreached territories via PR Newswire's integrated press release dissemination service.
The Art of Social PR
The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
Navigating the AI Wave: Key Insights for PR and Communications Professionals
In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools is crucial to harness their potential effectively as we look towards 2024.
Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications strategy for CES 2024.
How to Use Data Visualization for Effective Communication?
Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!
Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf Course.
PR Newswire’s Definitive Guide to Crafting an Engaging Press Release
The press release is the culmination of months or years of hard work and should be designed to maximize engagement with your target audience. If you’ve ever wondered how to format your press release for optimal success, we have put all of our data-backed recommendations into a comprehensive guide.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
A Guide To Investor Relations Website Essentials
Truly effective IR websites transcend the mere dissemination of data. Instead, they serve as dynamic platforms brimming with fresh resources, keeping stakeholders actively engaged and informed – all while managing the critical perception audiences’ have of the company.
How to Master Year-End Comms and Finish 2023 Strong?
Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!
Leveraging AI in Public Relations: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. The challenge for PR and comms professionals who are tasked with managing brand reputation lies in the sheer volume of data available to monitor and try to make sense of.
A PR Newswire Use Case Guide for Agencies
At PR Newswire, our mission is to arm agencies with the tools they need to help their clients build awareness, strengthen their brands and move the needle on market and public sentiment—in a media environment where it’s tougher than ever to break through the noise and get noticed. That’s why we’ve put together a use case guide just for agencies to help leverage the resources available to them to succeed.
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the responsibility to combat misinformation often falls on governments and media outlets, brands – and the PR and comms teams behind them – play a pivotal role in this fight, as well.
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of scepticism.
What Is Public Relations in Marketing? Definition & Examples
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the two parts of this term.
PR Newswire's Guide to Boosting Engagement Through Paid Content Placement
Did you know you can use a multi-channel comms strategy to ensure the right audiences hear your message? Bridging the gap between earned and paid media opportunities is critical to shaping your brand narrative. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. However, this transformation is not without its own set of challenges. Download our free guide to using generative AI in PR and communications, and start reaping the benefits of generative AI today.
Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding journalists’ challenges and more could aid communications professionals in achieving their ultimate goal - acquiring impactful coverage.
International Agriculture Research Organization Monitors and Gains 300 Avg. News Mentions Monthly
The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) is a pioneering International Organization committed to developing and improving dryland farming and agri-food systems. PR Newswire helped in bridging the gap between the institute and the media sector.
Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand promotion and business growth.
Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.
Rethinking the Press Release: Innovations for a New Era of Earned Media
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story. Download the free guide now!
What is a Press Release?
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them.
What Is Brand Equity and How Do You Measure It?
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.