5 Things We Learned from Journalists on Behind The Byline Podcast
Jan 26, 2023

5 Things We Learned from Journalists on Behind The Byline Podcast

Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast.

2023 Global Comms Report
Jan 31, 2023

2023 Global Comms Report

The long-coveted relationship with C-suite personnel is coming to fruition for global comms professionals, with 47% now reporting directly to the CEO. This is a notable contrast from the 2020 report, in which 57% of respondents reported that comms was part of the marketing function.​ ​With feedback from the 440 industry professionals across 10 countries, the Global Comms Report (created in partnership with PRWeek) details that strategic communicators have made more progress on this front than any of the previous years of this study and any prior to that.​

Four Data-Driven Habits of Top Comms Teams
Jan 27, 2023

Four Data-Driven Habits of Top Comms Teams

We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.

The Ultimate Media Monitoring Buyer's Guide
Jan 26, 2023

The Ultimate Media Monitoring Buyer's Guide

Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.

Wrapping up the Year Showcasing the Company’s Aspirations
Jan 10, 2023

Wrapping up the Year Showcasing the Company’s Aspirations

2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release with sharp visuals and key details helps bring readers and media to see the company’s visions. In order to get readers to understand your company’s aspirations, it’s necessary that a release showcases improvements, discoveries, and accomplishments you made. The top 5 releases in November highlight these achievements and provide a sense of positive change that readers can take away.

2022 Year in Review: Content & Insights that We Love
Dec 21, 2022

2022 Year in Review: Content & Insights that We Love

The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles.

Behind The Byline Podcast: With Poovenraj Kanagaraj, Founder & Editor, Disruptr
Dec 19, 2022

Behind The Byline Podcast: With Poovenraj Kanagaraj, Founder & Editor, Disruptr

Journalist’s instinct and can-do attitude lead Poovenraj Kanagaraj (Raj) to piece together his own business news website.

Behind The Byline Podcast: With Amanda Valani, Former Head of Original Content, Narasi TV
Dec 08, 2022

Behind The Byline Podcast: With Amanda Valani, Former Head of Original Content, Narasi TV

With great power comes great responsibility – Amanda Valani refines her leadership skills and parenting methods as she climbs the corporate ladder in the media industry. Amanda started her career as a broadcast journalist at news channel Metro TV. “When I was a journalist, I became the creator and the storyteller,” she said. “I made my own work from start to finish. That is exactly what I miss.”

Editor’s Blog: Attract Readers with Effective Press Release Headlines
Dec 04, 2022

Editor’s Blog: Attract Readers with Effective Press Release Headlines

While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a sentence that is usually between 80 to 150 characters?

Utilize sports sponsorship to promote products and brands in press releases
Nov 16, 2022

Utilize sports sponsorship to promote products and brands in press releases

The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate:

Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia
Nov 13, 2022

Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia

Write Powerful Product Launch Press Releases with Audience in Mind
Oct 26, 2022

Write Powerful Product Launch Press Releases with Audience in Mind

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.

5 Creative Ways to Amplify Your News Beyond the Press Release
Oct 12, 2022

5 Creative Ways to Amplify Your News Beyond the Press Release

As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times
Sep 29, 2022

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times. After graduating from Keio University, Eiko pursued further studies in Beijing. Upon her return to Japan, she looked for a job that required her to use Chinese. That was how she joined The Oriental Times, a Chinese language newspaper that covers Sino-Japan relations.

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post
Sep 29, 2022

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.

Editor’s Pick from August: Presenting Your Financial Results
Sep 23, 2022

Editor’s Pick from August: Presenting Your Financial Results

Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4, 2022 as per Yahoo Finance.

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic
Sep 20, 2022

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image.

2022 Media Database Buyer’s Guide
Sep 13, 2022

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea
Aug 22, 2022

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

Media Digitalization in APAC: Trends and Strategies
Aug 18, 2022

Media Digitalization in APAC: Trends and Strategies

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us.

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Aug 14, 2022

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.

The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Jul 18, 2022

The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers.

Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations
Jun 27, 2022

Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations

As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see.

Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times
May 24, 2022

Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times

For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.

Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
Apr 26, 2022

Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.