The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
Spotlight: 10 Most Popular Press Releases in May & Jun
May & Jun Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
Exclusive: The Global Labubu Phenomenon - CisionOne AI Assistant Analyzes its International Popularity
This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless buzz. The question then is precisely how widespread is Labubu’s international appeal?
How to Measure Press Release ROI and Other KPIs
In today's data-driven world, simply sending out press releases isn't enough—you need to show they're making an impact. Your leadership team wants to see concrete results that justify your PR spend, especially when budgets are tight.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
Product Launch Press Releases: Format & Examples
Learn how to craft a press release for a product launch that puts your news in front of journalists, customers and industry insiders who can help spread the word.
2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant
PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.
3 Important Takeaways from the 2025 State of the Media Report
Whether you have already read this year’s report and want to contextualize the key findings or have yet to read it and want a sneak preview, we’re breaking down a few of the main lessons to take away.
Vacation Time in PR: How to Pitch Travel Reporters
Use these exclusive insights from our 2025 State of the Media Report to not only secure coverage when you pitch travel and leisure journalists but also build strong relationships with them and other media influencers.
Spotlight: 10 Most Popular Press Releases in Mar & Apr
Mar & Apr Recap: Get inspired by the content tactics these brands used to stand out and engage their audiences.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
How PR Teams are Rethinking Their Social Media Strategies
Among the biggest topics we explored this year was how communication teams are leveraging social media to engage their target audiences.
6 Tips for PR Pros to Build (and Maintain) Relationships with Journalists and Influencers
How to move beyond one-and-done pitches to forge lasting partnerships that deliver real results?
How to Write a Press Release Headline That Actually Gets Noticed (Expert Tips & Examples)
Even the most newsworthy story won't make an impact if no one reads past the headline.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
How PR and Marketing Can Work Better Together
A lack of communication and organization between marketing and PR can lead the two to deliver unclear messages and miss out on opportunities for growth. With that in mind, let’s look at how both functions can work together and how best to define them both.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.
The Best Brand Influencers Could Be Right Under Your Nose
PR and communications professionals have long wrestled with challenges when it comes to the best influencers for their brands. Do celebrities still hold the power of persuasion? Read our article to find out.
Owned Media Strategy in 2025: Tips, Trends & Tactics
Let's explore how you can build an owned media program that drives real business results.
Shared Media Strategy in 2025: Tips, Trends & Tactics
46% of PR professionals say shares are one of the most important metrics for gauging the success of their social media strategy. But gaining those shares isn’t always easy.
Paid Media Strategy in 2025: Tips, Trends & Tactics
In 2025, we're seeing major changes in how brands connect with target audiences through paid channels. Understanding the latest paid media trends will ensure you’re using the latest tools and making smart decisions about where to invest your budget.
Earned Media Strategy in 2025: Tips, Trends & Tactics
As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences.
How to Build Brand Loyalty as a PR Professional
PR campaigns, crisis comms, and media relations often take priority for PR teams, yet when done well, these can all foster a strong sense of brand loyalty. That’s why you should keep brand loyalty in mind with everything you do.
Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.