Manulife Singapore Optimizes Campaign Reach with Multimedia News Release
The financial services company turned to PR Newswire to help boost media visibility and coverage of this multimedia campaign. Besides having an interesting campaign concept, it is also vital to ensure that the key message is targeted to the relevant media and audiences. Manulife Singapore was looking for a way to amplify campaign awareness and media coverage in order to increase participation in the Manulife Vault Game.
Hyundai Motor Company Enhances Global Presence with PR Newswire’s Communications Solutions
Hyundai Motor Company is one of the world’s largest automotive manufacturers with a presence in over 200 countries. In recent years, the company’s PR team has been expanding rapidly to manage a growing list of global communications requirements from its various business domains. Hyundai Motor Company utilized PR Newswire’s expertise to distribute more than 50 press releases from 2019 to 2020.
LUXASIA Enjoys A Boost in Corporate Brand Awareness in Previously Unreached Territories via PR Newswire
LUXASIA, a leading beauty omni-channel brand-builder of Asia Pacific, hits all their objectives, which includes boosting its corporate brand awareness in previously unreached territories via PR Newswire's integrated press release dissemination service.
International Agriculture Research Organization Monitors and Gains 300 Avg. News Mentions Monthly
The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) is a pioneering International Organization committed to developing and improving dryland farming and agri-food systems. PR Newswire helped in bridging the gap between the institute and the media sector.
How PR Newswire helped Vinamilk expand its brand footprint in mainland China?
While Vinamilk is a well-known dairy brand in Vietnam. It had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its reputation as a brand that produces high-quality and nutritious dairy products.
How PR Newswire helped Bank Rakyat Indonesia global brand awareness and increase the number of overseas buyers?
In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. However, the BRI team needed help to promote the event to its target audience globally to gain global brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.
How PR Newswire helped Sophie's BioNutrients gain brand awareness and strategic business insights?
Sophie’s BioNutrients, the Singapore-based startup was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business. With PR Newswire’s Communications Strategy Services, they discovered new business opportunities in Europe.
UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter
The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.
From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause
2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
Adobe: Proving the Most Accessible and Efficient Path to PR-ROI
This piece originally appeared on PR News and is republished here with permission. Most PR practitioners conflate generating a return on PR investment with proving PR value. The two, however, hold very different meanings.
The Power of Visual Branding
Learn how Adidas steered conversations on social through engaging visual narratives. Everybody loves a story! That's why crafting narratives which keep audiences abuzz is crucial to any PR strategy.
Seeing beyond vanity metrics to understand audience resonance with your stories
E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3.
Macmillan Cancer Support - Cision Insights
Cision has collaborated with Macmillan Cancer Support to implement an effective measurement programme that aligns to their goals.
Admiral - Cision Comms Cloud
Find out how Cision helped Admiral monitor and measure their coverage during a time when the media was dominated by one topic: the pandemic.
Nosy Crow - PR Newswire
Find out how PR Newswire helps Nosy Crow achieve one million downloads three weeks after launch.
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Pladis - Cision Comms Cloud
See how Cision, working with 3 Monkeys Zeno, revolutionised pladis' comms output with the Cision Communications Cloud
Gumtree - Cision Insights
Gumtree worked with Cision Insights to create a robust framework to measure and drive its communications initiatives.
Alzheimer’s Research UK - Cision Comms Cloud & Insights
Increasing their visibility, positioning them as key influencers and increasing their brand profile.