Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Media Kit Checklist for PR Pros
From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.
10 Ways to Amplify Your Press Release Content
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
Crisis Communications Tactics for Your Brand
Established crisis communication techniques make it easier to put the right strategy in place to resolve the situation. That’s why we’ve put together a toolkit of resources to make sure you know what to do in a crisis and how to emerge stronger than ever.
2025 Comms Report
The eighth edition of the Comms Report brings forward new insights into the trends, challenges, and opportunities for PR and corporate communications teams. The collaboration between Cision and PRWeek places a magnifying glass on the PR and comms sector, uncovering key takeaways and competitive intel your team can use to formulate more effective strategies.
The AI Maturity Model: Level Up Your PR Knowledge
The AI Maturity Model: Level Up Your PR Knowledge looks at the three stages of AI development in the role of PR, examines how the AI maturity level will continue to grow, and the impact this growth will have on both individual level and the industry at large.
4 Ways to Use Social Media for PR
In this tip sheet, we uncover different ways PR professionals can maximize social media’s potential – both personally and professionally.
The Complete Guide to PR Measurement
The Complete Guide to PR Measurement dives deep into everything you need to know about untangling all the data and analytics available, showing results, building strategies, and proving your value.
Your Toolkit for PR Success in 2025
No matter how ambitious your goals are for the New Year, this toolkit covers what you need to start 2025 on the right foot.
The Complete Guide to Crisis Communication
Whether you’re building your crisis comms strategy from scratch or want to make sure your current plan covers all the bases, The Complete Guide to Crisis Communication has all the details you need to prepare for whatever may come.
APAC PR Calendar 2025
PR Calendar 2025 – Download the calendar so that your PR campaigns are perfectly timed for maximum impact!
2025 PR and Comms Content Planning Calendar
In PR and communications, early planning and the right timing are key to an effective strategy. The sooner you start with your strategic PR plan, the better. But with so much going on, knowing where to start, what to prioritize, and how to keep track of it all can quickly become overwhelming. That’s why we’ve created the 2025 PR and Communications Content Planning Calendar.
2024 State of the Media Report: Food and Beverage Edition
PR's Guide to Working with Food and Beverage Journalists in 2024
Holiday Gift Guide Pitching Kit
In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.
The Complete Guide to Effective Media Monitoring for PR
Media monitoring can be easier to manage when you have an effective strategy in place. Get this guide to learn the whys and hows of media monitoring so you can see the full impact of your work.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.
2024 State of the Press Release Report
This year’s State of the Press Release Report covers: - How to optimize headlines for maximum visibility - Insights into the use of generative AI in press release creation - Why the inclusion of multimedia with releases is essential - The increasing use of multichannel communications strategies
The Ultimate Toolkit for Getting Your Press Release Noticed
We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.
The Complete Guide to PR Pitching
In The Complete Guide to PR Pitching, we take a deep dive into all the important elements of pitching to share pitching tactics and approaches you likely haven’t seen elsewhere.
The Multichannel Communications Playbook
In our latest guide, we outline why a multichannel comms strategy is essential for driving revenue generation, improving ROI and reaching new audiences.