Rethinking the Press Release: Innovations for a New Era of Earned Media
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story. Download the free guide now!
The Communicator's Funnel
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. This guide outlines how to organize your communications goals to benefit the entire sales funnel, evaluate PR's contribution to the bottom line, and use data to guide your PR strategy.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.
2023 Global State of the Media Report
We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape. Find out more today.
Cision's 2022 Diversity, Equity & Inclusion Report
At Cision, we are committed to creating a diverse, high-performing, and collaborative organization. Our annual DEI Report is an opportunity for us to transparently share with you our global diversity story through strategy, data, the voices of our people, and the actions we’ve taken.
Shanghai Auto Show 2023 Media Analysis
The Shanghai Auto Show 2023 took place from the 18th to the 27th of April. Our report features key highlights and discussions from the show that the Cision Insights Team managed to pull together.
Growing Importance of ESG in Corporate Comms
According to the 2022 Edelman Trust Barometer, 52% of those surveyed want to see brands do more on climate change, and 49% expect leadership to address economic equality. No company is deaf to the steady drumbeat of ESG initiatives in the present environment. Enough has been said and written about the role of ESG messaging in solidifying existing corporate strategies.
Trends Report 2023
With the numerous changes in the media landscape, influenced by internal and external factors, reflection has never been more imperative to plan for 2023's comms, marketing, and social media strategies.
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech.
APAC PR Calendar 2023
Planning marketing campaigns is certainly easier when you have a calendar with key dates marked. The PR Newswire APAC PR Calendar 2023 is a calendar like no other!
2023 Global Comms Report
Cision and PRWeek's 6th annual report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
Four Data-Driven Habits of Top Comms Teams
We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.
The Ultimate Media Monitoring Buyer's Guide
Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.
ESG Communications Handbook
Environmental, Social, and Governance (ESG) is an increasing focus for many brands in APAC as these initiatives shape and influence investor and public perception. This handbook, which is a resource for investor relations professionals, public relations professionals and board secretaries, covers the importance of ESG and information disclosure by listed companies. It also shares how companies can communicate their ESG efforts in a way that feels authentic to audiences and builds trust.
PR Newswire’s APAC Media Landscape 2022
Get insights into trends and developments in the media industry across 9 markets in the Asia-Pacific region. The media landscape in APAC can be diverse and complex with cultures and information consumption habits that vary from market to market.
5 Creative Ways to Amplify Your News Beyond the Press Release
As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?
2022 Media Database Buyer’s Guide
When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.
5 Benefits of Sharing Your Story Through Sponsored Placement
Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?
4 Steps to a Personalized PR Lifecycle
Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.
14 Ways to Make (or Break) Relationships with Journalists
Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.
APAC PR Planning Toolkit 2022
Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.