2023 Global Comms Report
Jan 31, 2023

2023 Global Comms Report

The long-coveted relationship with C-suite personnel is coming to fruition for global comms professionals, with 47% now reporting directly to the CEO. This is a notable contrast from the 2020 report, in which 57% of respondents reported that comms was part of the marketing function.​ ​With feedback from the 440 industry professionals across 10 countries, the Global Comms Report (created in partnership with PRWeek) details that strategic communicators have made more progress on this front than any of the previous years of this study and any prior to that.​

Four Data-Driven Habits of Top Comms Teams
Jan 27, 2023

Four Data-Driven Habits of Top Comms Teams

We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.

The Ultimate Media Monitoring Buyer's Guide
Jan 26, 2023

The Ultimate Media Monitoring Buyer's Guide

Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.

5 Creative Ways to Amplify Your News Beyond the Press Release
Oct 12, 2022

5 Creative Ways to Amplify Your News Beyond the Press Release

As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?

2022 Media Database Buyer’s Guide
Sep 13, 2022

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.