If there’s one thing 2020 has taught us, it’s that nothing is predictable. We’re living in an extraordinary time; where people and brands have had to adapt, innovate and survive in precarious conditions.
Watch the on-demand recordings from our first virtual CommsCon21, a digital experience where PR and comms professionals were invited to gain knowledge and inspiration on how to meet the challenges to come. Take the first (virtual) steps with us to embrace a new era of comms.
Both navigating and innovating amid periods of disruption can be a hard feat, but one thing is for sure – understanding the change in customer needs and expectations is crucial to gain a competitive edge.
Our panellists have continued to find success and maintain their market position in turbulent times. They will unveil any lessons around innovating, adapting, and putting the customer at the forefront of comms.
The convergence of marketing and communications continues to rank highly in industry trends. And while this notion may have been running in the background for some time, a surge in modern-day technology and data has revealed a new set of shared disciplines between the two professions.
Imparting her knowledge on the subject, we bring you a keynote address from Barbara Bates, CEO at Hotwire.