20 Starter AI Prompts for PR Professionals

Supercharge your PR workflow with generative AI

AI is firmly established in PR teams’ workflows, with the 2026 Inside PR Report revealing that 91% of professionals are using generative technology.

While the pace and extent of adoption will vary between different organizations and agencies, key to unlocking AI’s potential is crafting effective prompts that deliver useful, relevant responses.

This tip sheet offers a variety of starter prompts for key public relations tasks, including:

Ideas for content development and creation
Assistance with crisis and reputation management
Suggested prompts to help with media relations
Checks for brand visibility across LLMs

Remember that anything you produce with AI should still be crafted and verified by human eyes. These prompts aren’t a one-and-done solution to your PR challenges – instead think of them as thought-starters to get your campaigns moving.

Fill out the form and learn how you can craft AI prompts that boost your PR workflow.

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