We analyzed one of the year’s biggest events for strategic takeaways – so you didn’t have to.

Almost every industry event marks a unique opportunity for brands to connect, engage, and make a lasting impression. For PR and comms professionals, one of the biggest challenges around events lies in maximizing coverage and impact to ensure a valuable return on investment. One good place to start is looking to the past – whether it’s your brand’s history or industry successes.

With that in mind, and knowing that one of the industry’s biggest events – the 2024 Consumer Electronics Show (CES) – is right around the corner, we created the CES Industry Trends Report.

For this report, we looked at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions. 

The report includes:

  • The most-discussed topics and coverage from CES
  • The tactics that captured the most media attention and consumer interest 
  • Timing your messaging for maximum coverage and impact 

Fill out the form to download the CES Industry Trends Report today. 

Want to know how Cision can help with your strategic PR and event planning?  Speak to an Expert.

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