While press releases can still be effective when strategically targeted to journalists and influencers with engaging and timely content, a one-time, all-text approach no longer works in an oversaturated media landscape. This ebook explores how digital innovations and multichannel distribution capabilities have transformed the press release into a powerful means of reaching audiences that are ready to engage with your brand.

Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.

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