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Contributor

Alex MacGregor

About Alex MacGregor

Based in Hong Kong, Alex is our Marketing Communications Manager, who develops content strategies for clients to achieve their business objectives.

The Role of Content in Brand Building
May 14, 2024

The Role of Content in Brand Building

This blog post explores how quality content can enhance brand reputation and create a more robust identity in the market.

READ THE BLOG
Navigating the AI Wave: Key Insights for PR and Communications Professionals
Nov 27, 2023

Navigating the AI Wave: Key Insights for PR and Communications Professionals

In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...

READ THE STORY
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