Amy O'Connell is the Global Content and Experience Producer at Cision. She is a skilled marketing and communications professional with over 15 years of experience across various industries.
In order to survive, agencies need to be more strategic than ever. But with the right approach, your PR agency can thrive, even in difficult times. Here are seven strategies to help you attract more clients and expand your PR business.
This year, we’ve uncovered some fascinating differences between agencies and in-house PR teams. Our deeper dive into the data from our 2024 Global Comms Report, which shows how both groups are tackling today’s challenges and embracing the...
Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.
Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.
Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.
It is WORTH making your press release stand out – and here’s how. Read to find out the must-haves for your press releases, ways to get the most mileage out of each release, and how to understand if your efforts are paying off.
Using data from our 15th annual State of the Media Report, a survey of more than 3,000 media professionals, influencers, and bloggers, we’ve outlined the best practices for PR pitching, the most common pitch types, and how to capture journalists'...
From ancient oral traditions to the robust online platforms of today, sharing stories is an integral part of human culture and connection. Stories are not merely entertainment – they have the power to change our mood, our mind, and our life....
The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit...
The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...
Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.
