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    Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.

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    2024 State of the Media Report

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Contributor

Antony Cousins

About Antony Cousins

Antony spent a decade in artificial intelligence technology leadership roles, including serving as the CEO of Factmata, an AI marketing technology company focused on identifying fake news and other forms of harmful online content. In the newly created role of Executive Director for AI Strategy, he will be responsible for advancing Cision's AI strategy. This agenda includes rapidly integrating Factmata's technologies for detecting harmful online content and narrative monitoring into Cision's new products and platforms. He will also oversee the development of powerful generative text–driven solutions with the reliability that corporate, government and agency communications teams demand, and will ensure that Cision continues to develop AI solutions responsibly and ethically, ensuring compliance with regulatory frameworks emerging in the US, UK, Europe and beyond

How Brands Can Battle Misinformation (And Why They Need To)
Oct 27, 2023

How Brands Can Battle Misinformation (And Why They Need To)

In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...

READ THE STORY
How to Start Using AI for PR and Communications Today
Sep 04, 2023

How to Start Using AI for PR and Communications Today

For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to...

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Generative AI: Where Will It Take Us 10 Years From Now?
Jun 06, 2023

Generative AI: Where Will It Take Us 10 Years From Now?

The future of AI is full of potential, and while it may challenge some traditional notions of work and creativity, embracing and adapting to these technological advancements will be essential for thriving now and in the years to come.

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