Mary Lorenz is Director of Content and Creative at Cision. She oversees the editorial strategy at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.
Among the biggest topics we explored this year was how communication teams are leveraging social media to engage their target audiences.
Even the most newsworthy story won't make an impact if no one reads past the headline.
In today's digital world marked by misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that’s a good thing.
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable....
Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...
Consumers increasingly expect — and demand — open communication, ethical behavior and a behind-the-scenes look at the organizations they engage with. In fact, according to the 2023 Edelman Trust Barometer, 63% of consumers buy from or advocate for...
If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches,...
