Simon is the Content Marketing Manager at Cision UK. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
A lack of communication and organization between marketing and PR can lead the two to deliver unclear messages and miss out on opportunities for growth. With that in mind, let’s look at how both functions can work together and how best to define...
Media monitoring can be a powerful competitive intelligence tool. Those same platforms you use for tracking brand sentiment, media mentions, and audience reach can do the same for your competitors. From there, the information you gather can support...
Given the speed with which we’re moving, what does 2025 have in store for comms teams? During a recent Cision webinar, industry experts came together to discuss this very question.
Here are some of the biggest takeaways for PR and communications teams based on this question “What can PR teams do to build those all-important relationships in an increasingly digital-first world?”
Let's dive into what sentiment analysis is and how to use it effectively.
We've pulled together some of the most common PR questions.
Finding measurable and comparable key performance indicators (KPIs) over time that reflect the work invested and the impact of that work is a central concern for PR professionals. To make it easy for you, we’ve outlined seven metrics that every...
We’ve assembled some of the biggest takeaways and best lessons for PR and communications teams, which include the biggest challenges facing journalism today, the impact of social media and artificial intelligence (AI) on the industry, and what it...
Measuring share of voice will give you an idea how much your brand if being discussed, but that alone won’t paint a full picture. You need to analyze the sentiment of your audience’s posts to understand the true feeling about your brand.
When do you know it’s time to upgrade? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits of new PR software, and tips for getting executive buy-in.
Coverage and interest in Generative AI in PR and Comms may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows?
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. What other immediate steps can PR teams take do to ensure they’re ready to tackle the issues at hand? Here are...
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
