During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.
It is important to draft the message with key information that the audiences are looking for:
- Tell readers where and when the new product will be released
- Focus on benefits, not features
- Explain how the product fits for purpose
- Make the audience the key role in the launch
- Demonstrate the new product
- Include product images
In September, the releases with the most clicks and pick-ups were all focused on new products, services, and branding. Each release embodied different aspects of what is required for an effective press release about a company’s latest offerings.
1. HONOR Announces Dual Flagship Strategy, MagicOS 7.0 Plans, Launches HONOR 70, HONOR MagicBook 14 and HONOR Pad 8 at IFA 2022
HONOR’s announcement of its latest batch of products focuses on their availability in key new markets. Readers are clear about where and when the products can be purchased. For releases announcing the launch of new products, it’s imperative to include availability details.
Another key feature in the releases is to highlight the benefits – explain to readers what’s in it for them as compared to only listing specific features of the product or service. Mintegral demonstrates in this release on how their new growth program will pay off for the companies involved, in a concise, down-to-earth language without any jargon.
3. SenseTime Unveils Four AI Platforms Driving AI’s Scalable Industrial Application Through Standardization
Utilize common industry knowledge as the foundation, and build off from it to support the concept of your new products & services. It’s important to show this because the breakthrough you made appeals to the audience. SenseTime’s release announces their new AI platforms which is based on the industry standards and highlights how this product supports the AI industry’s growth.
Taking “What’s in it for me?” to a higher level, VELO reached out to the audience to help in the creation of new branding and content. This outreach to fans of the McLaren Formula 1 Team shows both the team and VELO’s appreciation for their fans and audience.
Show the product. It’s a simple imperative, especially for new product announcements because visuals help to draw attention. In their September release, UBTECH showcased their new healthcare products in multiple high-quality photos in different scenarios, helping the audience to better understand the usage and motivates purchase.
In today’s competitive business environment, it is not unusual to see companies invest millions of dollars in a product launch to get maximum attention and sales. A good press release with engaging content that prioritize the audience’s need would benefit a company in more ways than one might expect.
To learn more about getting your product story placed, download ebook ‘The Ultimate Guide to Getting Your Product Story Placed’ now.