Nov 23, 2023 / by Richard O'Neill

Excitement is building ahead of the largest consumer tech event of the year – CES 2024, set to take place from January 9 – 12 in Las Vegas. With over 130,000 attendees, 3,500 exhibitors, and 1,000 startups expected to attend over the event’s four days at the Las Vegas Convention Center, CES 2024 is on track to surpass the phenomenal numbers seen at CES 2023, which saw a surge in attendance from the previous year as the event got back to a sense of pre-COVID normality. 

Under the theme “ALL TOGETHER ALL ON”, with a focus on the sustainable development of humanity through technology, CES 2024 will see some of the world’s most well-known brands across a variety of industries exhibit their latest products, including Amazon, BMW, Bosch, Caterpillar, Google, Honda, Hyundai, Intel, John Deere, LG Electronics, L'Oreal, Mercedes-Benz, Panasonic, Qualcomm, Samsung, Sony, Stellantis, and Viz. Here are some key considerations for crafting an effective communications strategy for CES 2024.


Major Media Themes

Knowing about the major media themes that will dominate coverage at CES 2024 can help align brand messaging and craft compelling storylines. Here are the themes expected to drive media conversations at CES 2024:

  • Artificial Intelligence – AI is expected to take center stage at CES 2024, as innovation in the field drives change across countless industries. From generative AI to machine learning and robotics, CES 2024 attendees will witness AI's growing capabilities and imagine new applications that could transform how we live and work. With AI at an inflection point, the possibilities discussed will inspire visionaries throughout the event.


  • Sustainability – Environmentally-conscious solutions aimed at improving energy efficiency, recycling practices, and overall sustainability will be in the spotlight at CES 2024. Brands will showcase their green innovations within areas like renewable energy, electric vehicles, and eco-friendly devices that balance performance with protecting the planet. CES 2024 provides a stage to highlight tech's potential for positively impacting sustainability goals.


  • Startups – CES 2023 saw 1000 startups from around the world presenting their innovative and cutting-edge products, and as the most influential startup event worldwide, it is expected that CES 2024 will see even more exhibitors on the floor at Eureka Park. 


  • Digital Health – For more than a decade, the Digital Health Summit as part of CES has convened medical professionals, digital health start-ups, healthcare and insurance providers, pharmacists, retailers, tech companies, investors, healthcare analysts, and media to discuss the latest technologies and burning issues in the worldwide healthcare industry. Some of the topics being discussed at CES 2024 include using AI to revolutionize healthcare delivery, personalized medicine, innovations in various healthcare fields such as emergency care, health testing, and mental health, and many more.


  • Transportation and Mobility – The automotive industry will again be well-represented at CES 2024. As one of the top events in the world for transportation technology, the event is set to draw over 300 exhibitors showcasing the latest innovations in electric drivetrains, autonomous driving systems, connectivity solutions, and more. The scale and mix of attendees make it a unique opportunity for automotive suppliers to connect with OEMs, journalists, analysts, and startups.


Tailor Your Messaging

So now we know the major media themes for CES 2024, it's important to consider how your brand and announcements align with the major themes that will dominate discussions at the show. Identifying where your brand can intersect with these trending topics is key to capturing media attention.

For example, will you profile a new sustainability initiative that lowers the carbon footprint of your manufacturing process? Announce a partnership with a promising AI or health tech startup? Or showcase tangible results from your innovations in autonomous vehicle software or smart city solutions? 

By tailoring your messaging to clearly illustrate how your brand is innovating within the areas shaping conversations at CES 2024, you can help elevate your brand’s communications above the noise.


Enhance Your Communications at CES 2024 with PR Newswire

As the official distribution news partner, of CES 2024, PR Newswire can amplify your CES announcements on a global scale. Using PR Newswire’s services, brands can instantly share their updates at CES with more than 4,000 websites, nearly 3,000 media outlets, and over 550 news content systems.

Services include press release distribution to reach thousands of websites and journalists instantly, multichannel news releases, guaranteed paid placements, media pitching, and monitoring coverage from the event. This can help to specifically craft messaging tailored to the CES audience.


With many companies already getting their marketing activities underway for CES 2024, the PR Newswire APAC Communications Strategy team is offering 25% off US1 distribution + photos + all 3 levels of content creation (Custom, Template, Polishing) for CES-related press releases.  

CES 2023 Case Study

Kohler, a leading manufacturer of bath and kitchen products, celebrated its 150th anniversary of delivering innovations this year. At CES 2023, It showcased its new lineup of smart products, including cutting-edge innovations in showers, toilets, and monitoring systems. 

By using PR Newswire’s multichannel news release service, Kohler was able to bring their products to life through vivid visuals. Thanks to PR Newswire's extensive media network, Kohler instantly reached a wide range of media outlets, journalists, and industry influencers.

Kohler’s press release distributed on PR Newswire showcasing their innovations and designs at CES 2023 was picked up by over 1300 media outlets worldwide, including numerous globally renowned media outlets, such as Yahoo, AP News and Benzinga

This targeted distribution ensured that the client's multimedia content was seen by the right people, maximizing its impact and driving engagement. And for those unable to attend CES, the photos provided an immersive virtual experience.


Final Words

CES 2024 presents a unique opportunity to connect with influencers and showcase your brand's role in shaping the future of technology. By leveraging PR Newswire's comprehensive variety of communications services, you can elevate your brand presence and ensure your CES 2024 announcements stand out from the crowd. Contact us today to find out more! 

About Richard O'Neill

Since 2015, Richard has been working in marketing and communications in London, UK. He moved to China in 2018 for China Daily. Currently, he is an overseas communications strategy consultant for Cision PR Newswire, APAC, responsible for providing content service support and communications strategy consulting for Chinese companies’ global communications strategies.