As 2025 reaches the halfway point, our clients have been distributing engaging, newsworthy content on themes like international collaborations, green technology, and the ongoing advancements in AI.
If you’re looking for some ideas on how to enhance the reach and impact of your next press release, look no further than this collection of releases that generated the highest media pick-ups over the past two months!
#1: ChangAn Marks Global Expansion Milestone with Rayong Factory Opening and Assembly of 28.59 Millionth Vehicle
In their latest announcement, ChangAn included impressive and specific data points - like the creation of 30,000 jobs and an annual production capacity of 100,000 vehicles - to demonstrate real-world impact to their audience.
Combined with an ambitious narrative of the company’s global expansion and commitment to the markets it serves, it’s no surprise that this release enjoyed a high pick-up rate.
#2: Manulife Shares Responsible AI Principles at Reuters Momentum AI Summit
Manulife filled their AI-focused release with a wealth of data points as well as an easy-to-digest six-point list of ‘Responsible AI Principles’.
As organizations and individuals increasingly rely on AI, Manulife’s clear style of communication through brief bullet pointed lists and content rich hyperlinked content supports their position as a responsible AI steward by maximizing comprehensibility in a complex subject area.
#3: Shanghai Electric Illuminates Intersolar Europe 2025, Drives Global Energy Transformation with Full Range of Innovative New Energy Solutions
Trade show appearances are a great opportunity for companies to showcase their innovative products and services to a professional audience. Shanghai Electric’s release, covering their attendance at Intersolar Europe 2025, demonstrates this by including an informative yet engaging video that features product introductions, short-form interview clips, and visually engaging scenes from the exhibition floor.
With our 2025 State of the Media Report finding that 37% of APAC-based journalists have included videos in their content over the past year, including one like this significantly boosts your release's appeal to both readers and writers.
#4: A Masterpiece in Metal and Light: Groundbreaking Ceremony for the CMU Museum of Fine Arts Marks a Milestone in Taiwan's Architectural History
However, it isn’t just a good video that can draw your attention to your release! China Medical University Hospital’s announcement of the groundbreaking ceremony for the CMU Museum of Fine Arts building in Taichung features a stunning graphic rendering of renowned architect Frank Gehry’s monumental creation.
As the soft stainless-steel design reflects the ever-changing light of the sky and the surrounding landscape, this kind of visual accompaniment significantly boosts the appeal of a press release.
#5: Marriott International and CG Hospitality Announce Agreement to Launch The Farm at San Benito, Autograph Collection in the Philippines
This early May release, announcing Marriott International’s conversion of a renowned Philippines wellness retreat into an Autograph Collection resort, was a media hit!
This is a great example of how best to leverage a highly newsworthy announcement, such as this and supporting it with detailed executive quotes for maximum media pick-up.
#6: Fintech Pioneer Amartha Secures $55M from European Development Finance Institutions to Empower Women Entrepreneurs in Rural Indonesia
In addition to summarizing release content in a way that journalists can easily incorporate into their writing, quotations from involved parties add a personal touch, imparting a first-person view into the initiative or product covered. Quotes from Amartha's Founder & CEO bookend this release, providing context and outlining how the company excels at channeling foreign investment towards women entrepreneurs across Indonesia.
Insights from senior figures at Swedfund, Finnfund and BIO further boost the credibility of Amartha's mission of improving the welfare of the grassroots segment through tailored digital financial services and creating a platform for greater financial inclusion.
#7: Visa refreshes Infinite card benefits across 18 Asia Pacific markets
Communicating real-world and tangible opportunities for your readers is sure to grab their attention! Visa’s release, detailing the refreshed Infinite card benefits across APAC, exemplifies this perfectly.
This release attracted so many views on our native site , as it outlined a raft of benefits such as big discounts at seven airports around the Asia Pacific region, shopping deals at big name department stores globally and even exclusive pre-sale access to tickets for Blackpink’s highly anticipated “Deadline” World Tour.
#8: Summer 2025 Theme - "Memories of Midsummer": "饗 A Joy" Unveils 12 Seasonal Creations Inspired by Taiwan's Landscapes
Good communication extends beyond just tangible benefits. A Joy’s introduction to their Memories of Midsummer seasonal menu perfectly demonstrates this, using vivid dish descriptions and poetic language to whet readers’ appetites and piquetheir curiosity “to embark on a refined summer feast”.
By incorporating the intriguing idea of good food representing a “Love Letter to the World”, and encouraging its audience to try A Joy’s gastronomic six-sensory journey, this release successfully appeals to emotions and experiences, which justifies its high click-through rate.
#9: Hankook Cements Its Tire Supremacy at the 2025 Jakarta E-Prix
A case study demonstrating exceptional performance under highly demanding conditions is a great way to persuade your audience of your product's efficacy. This release outlines how Hankook's GEN3 Evo iON Race tires excelled in grip, heat resistance, and stability during the 2025 Jakarta E-Prix across a technically demanding layout and extreme track conditions.
Hankook draws in motorsports fans with vivid descriptions of the on-track experience, including insight from racer Maximilian Günther, who explains how the tires filled him with "confidence to attack and defend—even in the tightest corners." By demonstrating excellence on the most challenging of stages, Hankook ties this story into its brand narrative of a world-class tire manufacturer with an “unyielding commitment to inspirational quality”.
#10: DHL's E-Commerce Trends Report 2025: AI and social media reshaping online shopping in Asia Pacific
We have already outlined the value of providing plenty of shareable data, but DHL’s latest release goes the extra mile, tying it into globally relevant topics like AI and social media, analyzing their effect on consumer habits. Amongst the demonstration of plenty of content best practices, we particularly enjoy the infographic used here that conveys four key discoveries from the report in a visually digestible way.
Journalists love press releases that summarize key information in such a digestible way as it makes it much easier for them to communicate these points to their readers. So next time you’re preparing a data-rich announcement, why not follow this example?
Want to learn more about crafting a press release for optimal success? Ensure your story isn't overlooked by those who matter most with PR Newswire’s Definitive Guide to Crafting an Engaging Press Release.
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About Stephen Erhorn
Stephen Erhorn is an editor at Cision, based in Beijing. He uses his communications and PR expertise to support clients in refining and distributing their press releases.