From luxury cabins in the skies to preschool programs with Peppa Pig, July and August’s popular releases show that great stories can come in many forms. These six examples reveal how brands are thinking outside the box, whether through dynamic multimedia content, deep cultural connections, or inventive product launches.
#1: First-of-Its-Kind Japan Preschool Exchange Lets Global Families Experience Real Japanese School Life -- With a Little Help from Peppa Pig
This release makes a specialized cultural program easily accessible by leveraging an iconic children's character, which appeal to a broad audience of media and families. The campaign's cherry on top? A strategic blend of international education with familiar branding, creating engaging interactions for both kids and parents.
This release makes a specialized cultural program easily accessible by leveraging an iconic children's character, which appeal to a broad audience of media and families. The campaign's cherry on top? A strategic blend of international education with familiar branding, creating engaging interactions for both kids and parents.
#2: Australia's Prestigious Darwin Aboriginal Art Fair Returns for its 19th Year, and You Can Access it Online!
By moving the fair online, the 19th Darwin Aboriginal Art Fair transforms accessibility into a strategy, giving Indigenous artists a global stage while ensuring that 100% of sales flow back to their communities. The release’s call to action invites readers all over the world to explore the fair from the comfort of their own homes, highlighting how digital access can transform a local art fair into a worldwide cultural event.
#3: Carro Releases Second Instalment of 'No Drama', First Ad of Campaign Garners Over 27.4 Million Views in 6 weeks
Carro’s 'No Drama’ ad campaign is not just a series of videos—it’s a masterclass in brand storytelling. 👇 The new instalment, a follow-up to a campaign that has already garnered 27.4 million views, reinforces the campaign’s tongue-in-cheek and playful tone while keeping viewers visually engaged.
The original ad, shared again through a link in the release, has racked up over 27.4 million views, proving that storytelling through multimedia and video content can drive both brand impact and audience loyalty.
The high production value, humor, and plot twists of the first instalment, "A King’s Dilemma," and its follow-up, "Where Trust Lies", make the content memorable for viewers, turning media coverage into a whole experience for audiences.
#4: Air France's New La Première Suites Take to The Skies for The First Time to Singapore
The launch of Air France La Première suites strategically taps on regional exclusivity, making Singapore one of only two cities chosen for the debut. This tactic leverages gives the story greater media traction than a conventional product update. The release further supports this with detailed descriptions of the cabin to emphasize the exclusive nature of Air France's luxury offerings.
#5: Las Vegas Sands Breaks Ground on New Ultra-Luxury Development in Singapore
Las Vegas Sands’ groundbreaking release effectively leverages high-profile leadership, featuring Singapore's Prime Minister and Minister for Finance. This is complemented by strategic photo and video assets, including a 3D visualization that builds excitement and reinforces the project’s ambition.
By placing an invitation to learn more at the top of the page, the release encourages immediate engagement and exploration of the multichannel news release.
#6: HOVERAir AQUA, World's First 100% Waterproof Self-Flying Camera
More than just a product launch, this release reflects how immersive storytelling can happen seamlessly, with details like AI-powered tracking and self-flying mode that open up exciting new possibilities for sports and adventure media. The product specifications are showcased in a sleek and engaging way through visuals and user-friendly words, such as "self-flying" and "100% waterproof," ensuring the release reads as an invitation to adventure, not just a gadget spec sheet.
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About Kareena Sachdev
Kareena Sachdev serves as an editor at Cision, where she collaborates with clients to refine and disseminate press releases, ensuring impactful media outreach.