In this November-December roundup, what connects these releases isn’t the industry—it’s the execution. Each one uses a clear tactic to stand out quickly, whether it’s a data-driven narrative, episodic rollouts, or search-friendly framing. Below, we have listed six releases along with the tactics that drove readership.
#1: PixVerse Unveils Remix Feature, Following Swap Update, to Enhance Social Co-Creation in AI Video Generation
PixVerse presents “Remix” as more than just a new feature—it portrays AI video creation as a community-driven journey in which users continuously create, watch, and rework content, mirroring how social platforms drive repeat engagement.
The release also strengthens credibility with proof points, including over 100 million users and third-party recognition (a16z’s Top 50 GenAI Consumer Apps ranking and The Information’s “Most Promising Startups”). The product framing that explicitly maps Remix to viral challenges, shareable templates, and even brand activations.
#2: Yili's 2025 Online Tour in Indonesia: Discover How Joy is Made!
What makes Yili’s 2025 Online Tour releases effective is the episodic rollout: instead of a single announcement, the campaign unfolds in recurring chapters across Indonesia and New Zealand, keeping the brand in the news cycle while reinforcing its “global quality origins”.
The Indonesia tour focuses on a guided, experience-led narrative, while the New Zealand release adds human credibility by spotlighting ties with local farmers, making the series both local and globally connected.
#3: CCB Singapore Partners with NUS Enterprise, TTFA, and Co-Axis to Promote Green Tech and Innovation Ecosystems at the Singapore Fintech Festival 2025
Instead of leading with institutional messaging, this release uses an ecosystem-building angle: CCB’s first collaboration with NUS Enterprise highlights 22 startups, giving the partnership a tangible “output” rather than just headlines.
The bank is positioned as an enabler of green innovation rather than merely a sponsor, thanks to the succinct bullet-point format at the top and clear connection to the broader context of sustainability infrastructure.
#4: Dewan Architects Redefines Luxury Branded Residences in Southeast Asia Through Global Expertise and Local Insight
This release reads like a mini market brief, leveraging concrete data such as branded residences growth in Vietnam and the wider APAC region to frame why the topic matters before positioning Dewan as the solution. It then backs the positioning with concrete examples and brand context, making the claim of a global brand with local insight credible and tangible.
#5:Agoda's Localization Pays Off: Agoda Report Finds Asia's Most Adaptable Hotels Outperform Peers by 59%
Agoda’s release stands out by condensing research findings into easy-to-read takeaways, so media and readers can quickly grasp the “so what”. Big, specific numbers like - adaptable hotels outperforming peers by 59% and repeat booking uplifts tied to localization - make the story inherently shareable. It also ends with a direct download prompt, converting interest into deeper engagement.
#6: DBS Named Global Bank of the Year 2025 by The Banker
DBS' announcement is perfectly optimized for AI-powered search engines, with a clear and company-led headline that is easily indexable and visible in "best bank" inquiries. The opening lines deliver the key facts - who awarded it, what it is, and that it is DBS' third win - followed by tightly packaged, citation-ready points.
The release reads like a crisp, quotable response block, so when someone asks an AI assistant like ChatGPT, “Which bank was best in 2025?”, it gives DBS as the answer and cites this press release.
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About Kareena Sachdev
Kareena Sachdev serves as an editor at Cision, where she collaborates with clients to refine and disseminate press releases, ensuring impactful media outreach.