Great communicators know that individuality is key to standing out in a crowded media landscape which means bringing unique stories to journalists and their readers is imperative. From mile-high mixology and idol endorsements to rock concerts and haute couture collaborations, we saw a fascinating array of releases across September and October.
Here are some of our hand-picked highlights!
#1: VistaJet presents Mid-Autumn Festival mooncake mixology at 45,000 feet
The main point that stands out with this release is its use of evocative descriptive content and stylistic sophistication, which serve to reinforce VistaJet's brand positioning in the luxury aviation market.
The press release also excelled in experiential storytelling, transforming a cultural moment, such as the Mid-Autumn festival, into a unique branded experience. The tactic of crafting city-inspired cocktails and mocktails ensures cultural relevance and generates great media-friendly visuals.
Furthermore, its exclusive mixology workshop, created in collaboration with Mandarin Oriental, demonstrates the value of leveraging strategic co-branding opportunities that could elevate both brand’s presence and raise awareness.
#2: United Nations Rock the Goals in Malaysia
To mark the 10-year anniversary of the United Nations’ Sustainable Development Goals (SDGs), Sunway University brought together over 1,500 students, staff , and distinguished guests for an electrifying event.
The release’s success lies in two core strategies.
Powerful Multimedia Hook: It provided a visual hook by highlighting an “eco-conscious fashion” - signaling valuable and dynamic multimedia assets that journalists could use to recreate an immersive experience for their readers.
Authoritative Third-Party Validation: Robert Gass, the UN’s Resident Coordinator in Malaysia, elevated the event’s credibility with his quote.. His inspiring quote, expressing belief in achieving the SDGs, is a ready-to-use emotionally resonant soundbite, which could potentially save journalists’ valuable time and lend power institutional authority to coverage. This dual focus on high-level credibility and dynamic youth-driven visuals made it a high-value piece of coverage for media outlets.
#3: Asia's largest sustainable gastronomy event launches in November 2025 - Philippines to host the first-ever Terra Madre Asia & Pacific
From its origins in Northern Italy, the Slow Food movement has evolved into a global phenomenon that centers on culinary biodiversity, tradition and care for the environment. In this release, Terra Madre announced its first ever Asia-Pacific edition in the Philippines taking place this November.
This release succeeds because it gives readers an in-depth look at how the event will be set up to celebrate the diversity of food culture throughout the APAC region while remaining digestible and avoiding the off-putting "wall of text" that deters engagement.
It whets readers' appetites for culinary exploration by presenting a wide range of themes and events including taste workshops, a catalog of endangered heritage ingredients, public talks and a community kitchen that will introduce attendees to local gastronomic traditions.
#4: A Decade of Partnership in the Arts: EiM and the Royal Shakespeare Company Celebrate 10 Years
William Shakespeare once wrote that “all the world’s a stage,” and the 10-year partnership between global education group Education in Motion and the Royal Shakespeare Company has been making the Bard’s famous phrase a reality, bringing the magic of theater to pupils across continents.
Our 2025 State of the Press Release Report found that video-enhanced news releases are one of the fastest rising PR trends in the APAC region and the lively video that accompanies this release pulls audiences in with its infectious energy, giving journalists a highly shareable media asset. We love this story's core message that performing arts are central to a world-class education and this release, combined with strong multimedia, celebrates collaboration and theater in an absorbing way.
#5: UBS House of Craft x Dior Makes Asian Debut in Singapore
The UBS release draws readers in with evocative language, calling the exhibition a "tribute to audacity and virtuoso artisanship, at the convergence of past, present, and future." This carefully crafted wording intrigues readers by suggesting the exhibition's scope without fully revealing its precise contents. Importantly, the call-to-action link provides a clear next step, inviting them to register for free to "engage with masters of craft while deepening their engagement with couture artistry."
#6: OREO Puts A Playful Twist On Its Iconic Twist Lick Dunk Ritual By Recreating Its First Ever #TwistLickDance With BABYMONSTER
We particularly appreciated how this collaboration story directly engages Malaysian ‘Monstiez’ through exclusive content such as unique designs and photocards. The campaign gamifies their interaction with the BABYMONSTER x OREO product through selfie and short video competitions to win official merchandise, signed albums, and even a K-pop themed adventure to Korea!
This release highlights how a collaboration seamlessly introduces existing OREO fans to BABYMONSTER with a new spin on the much-loved snack, while engaging a youthful new audience of music fans through exclusive content.
Keen to learn more about the latest press release landscape to achieve maximum visibility and engagement? Then, check out PR Newswire’s flagship annual State of the Press Release Report.
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About Stephen Erhorn
Stephen Erhorn is an editor at Cision, based in Beijing. He uses his communications and PR expertise to support clients in refining and distributing their press releases.