3 Tips for More Impactful Sustainability Communications
Every April is a good chance to consider what your brand is doing for the environment, so here are a few tried-and-true ways to stay impactful and relevant in your communications around sustainability.
Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns
OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly...
Editor’s Blog: Trade Show News’ Domination in February
Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 - Mar 2, 2023. There were many press releases sent through PR...
Is content truly king in the APAC region?
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
Trends in Business News: Looking for the Bright Spots in a Chaotic Market
In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being...
Editor’s Blog: An Overview of Most Viewed Press Releases in December
Our Editor picked up the most viewed release in December 2022, and analyse their success. Read on to learn more.
5 Things We Learned from Journalists on Behind The Byline Podcast
Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day...
Wrapping up the Year Showcasing the Company’s Aspirations
2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release...
2022 Year in Review: Content & Insights that We Love
The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all ...
Editor’s Blog: Attract Readers with Effective Press Release Headlines
While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for...
Utilize sports sponsorship to promote products and brands in press releases
The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from ...
Write Powerful Product Launch Press Releases with Audience in Mind
During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.
Editor’s Pick from August: Presenting Your Financial Results
Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will...
Strategies to Revive the Tourism Industry After the COVID-19 Pandemic
The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.
Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea
Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.
Media Digitalization in APAC: Trends and Strategies
First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined...
The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to...
The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a...
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political...