Hyundai Motor Company Case Study


Hyundai Motor Company is one of the world’s largest automotive manufacturers.​​

It is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe.

Hyundai Motor Company Case Study

Challenges & Solutions


  • Hyundai Motor Company was looking for a news distribution partner that could broaden the international audience reach of its news and provide insightful analysis of the media coverage. ​​

  • Hyundai Motor Company also wanted its news to reach both a wide and targeted audience, as the company’s press releases cover diverse areas.


  • Expand the audience reach of its corporate news globally through an extensive news distribution network.
  • With timely and responsive assistance on the relevant distribution, while providing detailed analysis on press release performance, Hyundai executed PR campaigns swiftly and in a timely manner with the support of a dedicated local team.

  • Utilize the Multimedia News Release (MNR) service, Hyundai distribute a diverse range of corporate news to targeted journalists and influencers, ​from automotive, technology to design industries.


Hyundai Motor Company Case Study

The Result

  • Attract new audiences through PR Newswire’s online syndication network and media partners, ​the news was picked up by more than​ 470 online media outlets around the world. 
    • Key media include Markets Insider, Yahoo! Finance, and Sina Weibo.
  • Gained more than 4.8 million brand​ mentions in its international earned media coverage ​over the past 20 months.
    • Key media include CNN, CNBC and Reuters and Forbes.
  • Evaluate communications results via ​PR Newswire’s comprehensive report. It provides detailed information on the media outlets that picked up the press releases and distribution analytics to evaluate the campaign’s results. 
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Hyundai Motor Company Case Study

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