Hyundai Motor Company Case Study
Introduction to HYUNDAI MOTOR COMPANY
Hyundai Motor Company is one of the world’s largest automotive manufacturers.
It is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe.
Hyundai Motor Company Case Study
Challenges & Solutions
Challenges
Hyundai Motor Company was looking for a news distribution partner that could broaden the international audience reach of its news and provide insightful analysis of the media coverage.
Hyundai Motor Company also wanted its news to reach both a wide and targeted audience, as the company’s press releases cover diverse areas.
Solutions
- Expand the audience reach of its corporate news globally through an extensive news distribution network.
With timely and responsive assistance on the relevant distribution, while providing detailed analysis on press release performance, Hyundai executed PR campaigns swiftly and in a timely manner with the support of a dedicated local team.
Utilize the Multimedia News Release (MNR) service, Hyundai distribute a diverse range of corporate news to targeted journalists and influencers, from automotive, technology to design industries.
Hyundai Motor Company Case Study
The Result
- Attract new audiences through PR Newswire’s online syndication network and media partners, the news was picked up by more than 470 online media outlets around the world.
- Key media include Markets Insider, Yahoo! Finance, Pojoksatu.id and Sina Weibo.
- Gained more than 4.8 million brand mentions in its international earned media coverage over the past 20 months.
- Key media include CNN, CNBC and Reuters and Forbes.
- Evaluate communications results via PR Newswire’s comprehensive report. It provides detailed information on the media outlets that picked up the press releases and distribution analytics to evaluate the campaign’s results.
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