LUXASIA Case Study

Introduction to LUXASIA

LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II.

LUXASIA has also established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management.

LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

LUXASIA Case Study

Strategic Communications Objectives

The largest beauty-omni distribution platform in Asia Pacific wanted to

  • enhance their corporate brand exposure, 
  • gain the attention of prominent media outlets and
  • attract the attention of strategic partners and brands in more markets


Client Perspective

"This goes to show that our news is going places!

Having tried other newswires, PR and communications services before, PR Newswire truly stands out! This is because their account professionals are highly proactive and collaborate closely in shaping outputs.

They’ve also overdelivered in terms of their localization services. We tried outsourcing these before, and they were always lacking in accuracy. However, we were thoroughly impressed by the quality delivered by PR Newswire.

We’re also pleasantly surprised by the reach and pickups by certain media outlets, such as KTLA, Yahoo! Finance, Naver, Daum, Nordot, and even reputable Chinese outlets like Baijiahao, UC Media and Sina."

Brynner Jananto, Head of Communications & CEO Office


LUXASIA Case Study

The Result

  • Made headway in North America and Europe with PR Newswire's unparalleled reach and visibility in the targeted regions
  • Enhanced communications execution with multichannel news release (MNR)
  • Reap the benefits of PR Newswire's exceptional localization services and account servicing expertise
Read the Full Case Study
LUXASIA Case Study

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