Building and maintaining public trust amid uncertainty


Thanks to smartphones, social media, and 24/7 news coverage, there's a world of information at our fingertips today. Unfortunately, that world also contains misinformation, and it's easier than ever to spread. It’s no wonder that 56% of the public worries about their ability to discern between real and fake news. 


In the public sector, misinformation not only erodes trust in institutions, it can affect emergency response and even endanger public safety. Whether it comes in the form of deepfakes, fake news, or conspiracy theories, misinformation is causing disruption for government agencies, public institutions, and the citizens they serve. Government communicators, public information officers, and public affairs teams have bear the critical responsibility of combating this challenge. 


However, in the midst of a crisis, simply correcting information is not enough. Agencies must also restore credibility and reinforce transparency, ensuring the public has access to trusted, verified information when it matters most. That’s where our guide, Public Affairs in the Age of Misinformation: Building and Maintaining Public Trust in an Era of Digital Uncertainty, comes in.


Fill out the form to download our guide to navigating misinformation in the public sector now.


What’s included in the guide to battling misinformation in the public sector


As the teams responsible for managing and protecting their brand’s reputation, government communicators, public information officers, and public affairs teams need to be hyper-aware of how misinformation can impact the institutions they represent – and what they can do to fight against it.


In our misinformation in PR guide, we explore:

  • The rise of misinformation and what’s driving it
  • The proactive and reactive strategies agencies can employ to counter misinformation
  • How technology can help government communicators preserve public trust


Knowing how to handle misinformation is going to be a big challenge as more content is created every day. With our guide, you’ll be better equipped to spot misinformation and take the critical next steps to fight it.


Learn how to combat misinformation in the public sector by completing the form.

 

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