Learn how leading PR teams use data to guide strategy, build credibility, and showcase ROI
The role of PR and communications professionals has never been more important, more visible, or more challenging. According to the Cision and PRWeek's 2025 Comms Report, today’s comms teams face growing pressure from their C-suite to drive business growth and prove the impact of their efforts – often with fewer resources.
That’s why the smartest teams are turning to data. Analytics provide the insights needed to guide strategy and demonstrate results; however, many teams still struggle to mine that data effectively. In fact, 1 in 2 comms leaders cite the inability to measure impact as their biggest challenge.
So what sets the top performers apart?
In 4 Data-Driven Habits of Top PR & Comms Teams, we break down the practices that set high-performing teams apart – from the way they structure their measurement programs to the tools, KPIs, and year-round strategies they use to prove (and improve) ROI.
Whether you’re looking to sharpen your reporting, align on KPIs, or demonstrate the real value of your work, this guide gives you the roadmap.
Explore the proven, data-driven practices successful comms teams rely on to meet executive demands and drive growth. Fill out the form to download your guide today.