A high-quality press release is crucial for increasing brand awareness, reaching target audiences and sparking conversations. However, even if you have a well-crafted press release, selecting the wrong distribution partner can be detrimental to your campaign’s ROI.
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives.
Download our guide to learn what questions to ask when evaluating a press release distribution service, including:
- What is the desired outcome of your communications campaign?
- Who is your intended audience?
- What are your service level expectations?