Four Data-Driven Habits of Top Comms Teams
In 4 Data-Driven Habits of Top PR & Comms Teams, we break down the practices that set high-performing teams apart – from the way they structure their measurement programs to the tools, KPIs, and year-round strategies they use to prove (and improve) ROI.
7 Steps to Turn PR Metrics Into Meaningful Action
Feel like you’re drowning in PR data? You’re not alone. We've created this tip sheet to help you navigate your PR measurement efforts and convert your data into actionable insights that support your strategy.
2025 State of the Press Release Report
PR Newswire’s flagship annual State of the Press Release Report provides public relations and communications professionals with unmatched data-driven insights to help them navigate the current press release landscape to achieve maximum visibility and engagement for their stories.
The Social Media Crisis Management Guide
Consider this guide your roadmap to navigating a social media crisis with speed, efficiency, and grace. Understand the causes, how to identify early warning signs, prevention tactics, and how to build a plan for strategic management and response.
The Complete Guide to Social Listening for PR
When done right, social listening helps PR teams understand their audiences (and their competitors), enhance their media relations and secure valuable media coverage, make data-driven decisions quickly, and demonstrate impact to their C-suite. Without it, you risk missing critical intel about your brand, losing out on opportunities, and discovering crises too late.
How to Win Over Journalists with Excellent Media Outreach
In this tip sheet, you’ll find data-driven answers to such questions as: What kind of content do journalists want from PR teams? What are the best tactics and channels for reaching out to them? And why do journalists engage with some pitches and completely ignore others?
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[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR in APAC
Join us for a dynamic discussion on how AI search is reshaping the PR landscape in APAC. We'll explore the critical shifts you need to understand, from the rise of zero-click search to a fragmented media landscape and the strategic use of AI-generated content.
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[On-demand Webinar] The Media Mindset: What Journalists Want in 2025
Whether you're refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025. Watch the Session Now!
How to Choose the Best Press Release Distribution Service
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives. Download our guide to learn what questions to ask when evaluating a press release distribution service.
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[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR
Join our experts for a timely conversation on how large language models (LLMs) are reshaping search results and what that means for bold visibility, the implications of AI-generated summaries and actionable strategies for adapting your content to stay visible in AI-powered search results.
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10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.