How to Win Over Journalists with Excellent Media Outreach
In this tip sheet, you’ll find data-driven answers to such questions as: What kind of content do journalists want from PR teams? What are the best tactics and channels for reaching out to them? And why do journalists engage with some pitches and completely ignore others?
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[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR in APAC
Join us for a dynamic discussion on how AI search is reshaping the PR landscape in APAC. We'll explore the critical shifts you need to understand, from the rise of zero-click search to a fragmented media landscape and the strategic use of AI-generated content.
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[On-demand Webinar] The Media Mindset: What Journalists Want in 2025
Whether you're refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025. Watch the Session Now!
How to Choose the Best Press Release Distribution Service
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives. Download our guide to learn what questions to ask when evaluating a press release distribution service.
![[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR](/content/dam/prnewswire/resources/webinars/prn-speakers-keywords-conversations.png)
[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR
Join our experts for a timely conversation on how large language models (LLMs) are reshaping search results and what that means for bold visibility, the implications of AI-generated summaries and actionable strategies for adapting your content to stay visible in AI-powered search results.
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10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.
Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Media Kit Checklist for PR Pros
From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.
10 Ways to Amplify Your Press Release Content
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.