The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.
Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Media Kit Checklist for PR Pros
From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.
10 Ways to Amplify Your Press Release Content
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
![[On-demand Webinar] The Role of AI in Managing a Comms Crisis](/content/dam/cision-revamp/cision-optimized/resources/webinars-and-events/thumbnails/webinar-the-role-of-ai-in-managing-a-comms-crisis.png)
[On-demand Webinar] The Role of AI in Managing a Comms Crisis
In this panel, we discuss AI's impact on PR, from enhancing communication strategies to revolutionizing media relations.
Crisis Communications Tactics for Your Brand
Established crisis communication techniques make it easier to put the right strategy in place to resolve the situation. That’s why we’ve put together a toolkit of resources to make sure you know what to do in a crisis and how to emerge stronger than ever.
2025 Comms Report
The eighth edition of the Comms Report brings forward new insights into the trends, challenges, and opportunities for PR and corporate communications teams. The collaboration between Cision and PRWeek places a magnifying glass on the PR and comms sector, uncovering key takeaways and competitive intel your team can use to formulate more effective strategies.
The AI Maturity Model: Level Up Your PR Knowledge
The AI Maturity Model: Level Up Your PR Knowledge looks at the three stages of AI development in the role of PR, examines how the AI maturity level will continue to grow, and the impact this growth will have on both individual level and the industry at large.
4 Ways to Use Social Media for PR
In this tip sheet, we uncover different ways PR professionals can maximize social media’s potential – both personally and professionally.
The Complete Guide to PR Measurement
The Complete Guide to PR Measurement dives deep into everything you need to know about untangling all the data and analytics available, showing results, building strategies, and proving your value.
Your Toolkit for PR Success in 2025
No matter how ambitious your goals are for the New Year, this toolkit covers what you need to start 2025 on the right foot.