BEST PRACTICES
Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.
Is content truly king in the APAC region?
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...
Editor’s Blog: An Overview of Most Viewed Press Releases in December
Our Editor picked up the most viewed release in December 2022, and analyse their success. Read on to learn more.
Strategies to Revive the Tourism Industry After the COVID-19 Pandemic
The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.