Thailand Media Landscape: Opportunities and Challenges Ahead in 2025
The Thailand Media Landscape 2024-2025 report by Dataxet Limited presents trends, data, and movements across various media platforms, including perspectives from academics, mass media professionals, influencers, and content creators through...
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...
How to Start Using AI for PR and Communications Today
For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to...
Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their...
The Complete Guide to Brand Mentions
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...
From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive...
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
What Is Media Monitoring?
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products,...
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood...
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...
Harnessing the Power of AI for PR and Strategic Communications
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better ...
Are APAC communicators maximizing the potential of earned media?
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as...
Generative AI: Where Will It Take Us 10 Years From Now?
The future of AI is full of potential, and while it may challenge some traditional notions of work and creativity, embracing and adapting to these technological advancements will be essential for thriving now and in the years to come.
Editor’s Pick: April's Focus - Good ESG Stories about Earth Day
Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications.
The Rise of Generative AI and What It Means for the Communications Industry
ChatGPT has thrown artificial intelligence into the spotlight in 2023. We examine the promise and potential challenges of generative AI for PR and comms professionals.
Event Series: Comms Connect - For The Modern PR World
Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.
Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns
OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly...
Editor’s Blog: Trade Show News’ Domination in February
Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 - Mar 2, 2023. There were many press releases sent through PR...
Is content truly king in the APAC region?
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
Trends in Business News: Looking for the Bright Spots in a Chaotic Market
In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being...
Editor’s Blog: An Overview of Most Viewed Press Releases in December
Our Editor picked up the most viewed release in December 2022, and analyse their success. Read on to learn more.
5 Things We Learned from Journalists on Behind The Byline Podcast
Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day...