PR Statistics: 2024 Global Comms Report by the Numbers
Feb 28, 2024

PR Statistics: 2024 Global Comms Report by the Numbers

The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry’s biggest trends and challenges. The full report is available to download...

How to Craft an Engaging Release about AI?
Feb 26, 2024

How to Craft an Engaging Release about AI?

Whether you’re planning to showcase your new AI-enhanced product launches, collaborations, or insights, we’ve gathered some tips and examples that will help you to craft a release about AI that stands out.

5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
Feb 18, 2024

5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage

The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit...

How Communications Teams Differ Around the World
Feb 06, 2024

How Communications Teams Differ Around the World

We’ve sifted through the survey results from our 2024 Global Comms Report to understand the biggest differences and similarities in how communications teams operate around the world and why it matters.

Thailand Media Landscape: Navigating the Challenges in 2024
Jan 31, 2024

Thailand Media Landscape: Navigating the Challenges in 2024

Thailand’s media landscape is poised to face numerous challenges in 2024 because media and content consumption have become increasingly fragmented. Social media algorithms and artificial intelligence (AI), especially generative AI, have notably been ...

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Jan 24, 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...

Beyond the Word of the Year: The Enduring Power of ‘Authentic’ In PR
Jan 16, 2024

Beyond the Word of the Year: The Enduring Power of ‘Authentic’ In PR

Consumers increasingly expect — and demand — open communication, ethical behavior and a behind-the-scenes look at the organizations they engage with. In fact, according to the 2023 Edelman Trust Barometer, 63% of consumers buy from or advocate for...

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
Jan 14, 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...

APAC PR Calendar 2024
Dec 18, 2023

APAC PR Calendar 2024

It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Dec 13, 2023

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?

Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both...

Five Ways Premium Content Will Elevate Your PR Strategy
Dec 11, 2023

Five Ways Premium Content Will Elevate Your PR Strategy

If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches,...

What Is Social Media Analytics?
Dec 09, 2023

What Is Social Media Analytics?

Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.

Navigating the AI Wave: Key Insights for PR and Communications Professionals
Nov 27, 2023

Navigating the AI Wave: Key Insights for PR and Communications Professionals

In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Nov 23, 2023

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024

Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications...

How to Use Data Visualization for Effective Communication?
Nov 16, 2023

How to Use Data Visualization for Effective Communication?

Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!

Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
Nov 13, 2023

Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia

On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf...

How to Master Year-End Comms and Finish 2023 Strong?
Nov 07, 2023

How to Master Year-End Comms and Finish 2023 Strong?

Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!

How Brands Can Battle Misinformation (And Why They Need To)
Oct 27, 2023

How Brands Can Battle Misinformation (And Why They Need To)

In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...

PR and Brand Reputation: Forging Trust in the Age of Scepticism
Oct 27, 2023

PR and Brand Reputation: Forging Trust in the Age of Scepticism

In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...

What Is Public Relations in Marketing? Definition & Examples
Oct 19, 2023

What Is Public Relations in Marketing? Definition & Examples

Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...

Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
Oct 09, 2023

Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us

“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...

Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Sep 21, 2023

Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories

Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand...

Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Sep 20, 2023

Cheatsheet To Fully Utilizing Your Media Monitoring Tool

Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.

What Is Brand Equity and How Do You Measure It?
Sep 11, 2023

What Is Brand Equity and How Do You Measure It?

As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.

What is a Press Release?
Sep 11, 2023

What is a Press Release?

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...