How Do You Communicate an Event Partnership?
Read to discover some ideas that make for an engaging press release about an event partnership.
Top 10 Benefits of Publishing a Press Release
Why are press releases important, even in today’s digital age? Let’s explore the many benefits of press releases.
The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips
We’ve assembled some of the biggest takeaways and best lessons for PR and communications teams, which include the biggest challenges facing journalism today, the impact of social media and artificial intelligence (AI) on the industry, and what it...
Building a PR Campaign: A Step-by-Step Guide
What does it take to create a successful digital PR campaign? In this article, we’ll take you through the 10-step process we recommend for every PR pro looking to earn press coverage.
7 Types of PR Pitches (And How to Nail Each One)
Using data from our 15th annual State of the Media Report, a survey of more than 3,000 media professionals, influencers, and bloggers, we’ve outlined the best practices for PR pitching, the most common pitch types, and how to capture journalists'...
What is Brand Sentiment? Examples and How to Measure Effectively
Measuring share of voice will give you an idea how much your brand if being discussed, but that alone won’t paint a full picture. You need to analyze the sentiment of your audience’s posts to understand the true feeling about your brand.
Newsworthy Reasons to Write a Press Release: Part 6: Original Content
Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits of new PR software, and tips for getting executive buy-in.
How PR Pros Can Think More Like Marketers – and Why They Should
In today's digital world marked by misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that’s a good thing.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
The ability to craft an effective PR pitch is at the core of the public relations profession. Not only does pitching help secure coveted earned media that builds brand awareness, but it also helps build rapport and relationships with journalists...
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable....
How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
3 Tips for More Impactful Sustainability Communications
Every April is a good chance to consider what your brand is doing for the environment, so here are a few tried-and-true ways to stay impactful and relevant in your communications around sustainability.
How Prevalent is Generative AI in PR and Comms?
Coverage and interest in Generative AI in PR and Comms may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows?
5 Ways to Combat Misinformation About Your Brand
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. What other immediate steps can PR teams take do to ensure they’re ready to tackle the issues at hand? Here are...
The Art of Brand Storytelling in PR
From ancient oral traditions to the robust online platforms of today, sharing stories is an integral part of human culture and connection. Stories are not merely entertainment – they have the power to change our mood, our mind, and our life....
APAC PR and Communications teams are Redefining Creativity with AI Tools
From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative...
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
PR Statistics: 2024 Global Comms Report by the Numbers
The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry’s biggest trends and challenges. The full report is available to download...
How to Craft an Engaging Release about AI?
Whether you’re planning to showcase your new AI-enhanced product launches, collaborations, or insights, we’ve gathered some tips and examples that will help you to craft a release about AI that stands out.
5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit...
How Communications Teams Differ Around the World
We’ve sifted through the survey results from our 2024 Global Comms Report to understand the biggest differences and similarities in how communications teams operate around the world and why it matters.
Thailand Media Landscape: Navigating the Challenges in 2024
Thailand’s media landscape is poised to face numerous challenges in 2024 because media and content consumption have become increasingly fragmented. Social media algorithms and artificial intelligence (AI), especially generative AI, have notably been ...
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...