How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
How Prevalent is Generative AI in PR and Comms?
Coverage and interest in Generative AI in PR and Comms may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows?
5 Ways to Combat Misinformation About Your Brand
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. What other immediate steps can PR teams take do to ensure they’re ready to tackle the issues at hand? Here are...
The Art of Brand Storytelling in PR
From ancient oral traditions to the robust online platforms of today, sharing stories is an integral part of human culture and connection. Stories are not merely entertainment – they have the power to change our mood, our mind, and our life....
APAC PR and Communications teams are Redefining Creativity with AI Tools
From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative...
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
PR Statistics: 2024 Global Comms Report by the Numbers
The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry’s biggest trends and challenges. The full report is available to download...
How to Craft an Engaging Release about AI?
Whether you’re planning to showcase your new AI-enhanced product launches, collaborations, or insights, we’ve gathered some tips and examples that will help you to craft a release about AI that stands out.
5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit...
How Communications Teams Differ Around the World
We’ve sifted through the survey results from our 2024 Global Comms Report to understand the biggest differences and similarities in how communications teams operate around the world and why it matters.
Thailand Media Landscape: Navigating the Challenges in 2024
Thailand’s media landscape is poised to face numerous challenges in 2024 because media and content consumption have become increasingly fragmented. Social media algorithms and artificial intelligence (AI), especially generative AI, have notably been ...
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...
Beyond the Word of the Year: The Enduring Power of ‘Authentic’ In PR
Consumers increasingly expect — and demand — open communication, ethical behavior and a behind-the-scenes look at the organizations they engage with. In fact, according to the 2023 Edelman Trust Barometer, 63% of consumers buy from or advocate for...
3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...
APAC PR Calendar 2024
It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.
How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both...
Five Ways Premium Content Will Elevate Your PR Strategy
If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches,...
What Is Social Media Analytics?
Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.
Navigating the AI Wave: Key Insights for PR and Communications Professionals
In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...
Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications...
How to Use Data Visualization for Effective Communication?
Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!
Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf...
How to Master Year-End Comms and Finish 2023 Strong?
Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...