How to Write an AP Style Press Release: Format & Examples
In the fast-paced world of media relations, there's one crucial element to understand: how to write an AP-style press release.
How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both...
Five Ways Premium Content Will Elevate Your PR Strategy
If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches,...
What Is Social Media Analytics?
Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.
Navigating the AI Wave: Key Insights for PR and Communications Professionals
In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...
Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications...
How to Use Data Visualization for Effective Communication?
Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!
Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf...
How to Master Year-End Comms and Finish 2023 Strong?
Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...
What Is Public Relations in Marketing? Definition & Examples
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...
Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...
Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand...
Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.
What Is Brand Equity and How Do You Measure It?
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.
What is a Press Release?
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...
How to Start Using AI for PR and Communications Today
For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to...
Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their...
The Complete Guide to Brand Mentions
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...
From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive...
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
What Is Media Monitoring?
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products,...
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...