5 Essential Metrics to Track During a PR Crisis
Every second counts when you’re at the center of a comms crisis. Navigating through the storm might seem daunting, but it’s an opportunity to put your media monitoring and social listening platforms to work. The information you gather can help dictate your speed of response, but information overload can quickly hamper your efforts. The key is identifying the information that matters most.
5 w's of PR pitching
We surveyed over 3,000 reporters to discover what makes them decide to cover some pitches over others (as well as why they reject them almost immediately). Their answers revealed a clear pattern: The most successful pitches need to be relevant and compelling – and one of the quickest ways to achieve that is by asking yourself the right questions first. This tip sheet provides an easy, five-question framework for crafting more effective pitches.
Public Affairs in the Age of Misinformation
In the public sector, misinformation not only erodes trust in institutions, it can affect emergency response and even endanger public safety. Whether it comes in the form of deepfakes, fake news, or conspiracy theories, misinformation is causing disruption for government agencies, public institutions, and the citizens they serve. Government communicators, public information officers, and public affairs teams have bear the critical responsibility of combating this challenge.
Inside PR 2026: Trends, Challenges, and What’s Next
What does 2026 hold for the PR industry? We surveyed nearly 600 PR and comms professionals to answer this very question. Inside PR 2026: Trends, Challenges, and What’s Next offers a comprehensive, in-depth look at the current state of the PR industry – identifying the key challenges, emerging opportunities, and strategic priorities that will shape the year ahead.
2026 PR & Comms Master Planning Kit
PR Calendar 2026 – Download now for all the APAC dates and events you need for smarter 2026 PR planning!
APAC PR Calendar 2026
PR Calendar 2026 – Download now for all the APAC dates and events you need for smarter 2026 PR planning!
2026 PR and Comms Content Planning Calendar
The 2026 PR and Comms Content Planning Calendar is not just about showing key dates – it's designed to help inspire and inform campaigns that will resonate with your audiences at the right times.
Four Data-Driven Habits of Top Comms Teams
In 4 Data-Driven Habits of Top PR & Comms Teams, we break down the practices that set high-performing teams apart – from the way they structure their measurement programs to the tools, KPIs, and year-round strategies they use to prove (and improve) ROI.
7 Steps to Turn PR Metrics Into Meaningful Action
Feel like you’re drowning in PR data? You’re not alone. We've created this tip sheet to help you navigate your PR measurement efforts and convert your data into actionable insights that support your strategy.
2025 State of the Press Release Report
PR Newswire’s flagship annual State of the Press Release Report provides public relations and communications professionals with unmatched data-driven insights to help them navigate the current press release landscape to achieve maximum visibility and engagement for their stories.
The Social Media Crisis Management Guide
Consider this guide your roadmap to navigating a social media crisis with speed, efficiency, and grace. Understand the causes, how to identify early warning signs, prevention tactics, and how to build a plan for strategic management and response.
The Complete Guide to Social Listening for PR
When done right, social listening helps PR teams understand their audiences (and their competitors), enhance their media relations and secure valuable media coverage, make data-driven decisions quickly, and demonstrate impact to their C-suite. Without it, you risk missing critical intel about your brand, losing out on opportunities, and discovering crises too late.
How to Win Over Journalists with Excellent Media Outreach
In this tip sheet, you’ll find data-driven answers to such questions as: What kind of content do journalists want from PR teams? What are the best tactics and channels for reaching out to them? And why do journalists engage with some pitches and completely ignore others?
How to Choose the Best Press Release Distribution Service
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives. Download our guide to learn what questions to ask when evaluating a press release distribution service.
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10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.