Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
Sep 27, 2024

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR

We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.

PR Newswire’s APAC Media Landscape 2022
Oct 12, 2022

PR Newswire’s APAC Media Landscape 2022

Get insights into trends and developments in the media industry across 9 markets in the Asia-Pacific region. The media landscape in APAC can be diverse and complex with cultures and information consumption habits that vary from market to market.

5 Creative Ways to Amplify Your News Beyond the Press Release
Oct 12, 2022

5 Creative Ways to Amplify Your News Beyond the Press Release

As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?

2022 Media Database Buyer’s Guide
Sep 13, 2022

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.

5 Benefits of Sharing Your Story Through Sponsored Placement
Aug 19, 2022

5 Benefits of Sharing Your Story Through Sponsored Placement

Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?

4 Steps to a Personalized PR Lifecycle
Jul 20, 2022

4 Steps to a Personalized PR Lifecycle

Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.

14 Ways to Make (or Break) Relationships with Journalists
Jun 21, 2022

14 Ways to Make (or Break) Relationships with Journalists

Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.

APAC PR Planning Toolkit 2022
May 23, 2022

APAC PR Planning Toolkit 2022

Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.

Cision's 2022 Global State of the Media Report
Jan 31, 2022

Cision's 2022 Global State of the Media Report

Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.

PR Newswire APAC Communications Calendar 2022
Dec 21, 2021

PR Newswire APAC Communications Calendar 2022

Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.