5 Essential Metrics to Track During a PR Crisis
Every second counts when you’re at the center of a comms crisis. Navigating through the storm might seem daunting, but it’s an opportunity to put your media monitoring and social listening platforms to work. The information you gather can help dictate your speed of response, but information overload can quickly hamper your efforts. The key is identifying the information that matters most.
2022 Media Database Buyer’s Guide
When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.
5 Benefits of Sharing Your Story Through Sponsored Placement
Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?
4 Steps to a Personalized PR Lifecycle
Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.
14 Ways to Make (or Break) Relationships with Journalists
Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.
APAC PR Planning Toolkit 2022
Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.
Cision's 2022 Global State of the Media Report
Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
PR Newswire APAC Communications Calendar 2022
Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.