How Do You Communicate an Event Partnership?
Jun 17, 2024

How Do You Communicate an Event Partnership?

Read to discover some ideas that make for an engaging press release about an event partnership.

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
Jan 14, 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...

APAC PR Calendar 2024
Dec 18, 2023

APAC PR Calendar 2024

It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Dec 13, 2023

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?

Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both...

Five Ways Premium Content Will Elevate Your PR Strategy
Dec 11, 2023

Five Ways Premium Content Will Elevate Your PR Strategy

If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches,...

What Is Social Media Analytics?
Dec 09, 2023

What Is Social Media Analytics?

Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.

Navigating the AI Wave: Key Insights for PR and Communications Professionals
Nov 27, 2023

Navigating the AI Wave: Key Insights for PR and Communications Professionals

In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Nov 23, 2023

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024

Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications...

How to Use Data Visualization for Effective Communication?
Nov 16, 2023

How to Use Data Visualization for Effective Communication?

Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!

Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
Nov 13, 2023

Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia

On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf...

How to Master Year-End Comms and Finish 2023 Strong?
Nov 07, 2023

How to Master Year-End Comms and Finish 2023 Strong?

Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!

How Brands Can Battle Misinformation (And Why They Need To)
Oct 27, 2023

How Brands Can Battle Misinformation (And Why They Need To)

In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...

PR and Brand Reputation: Forging Trust in the Age of Scepticism
Oct 27, 2023

PR and Brand Reputation: Forging Trust in the Age of Scepticism

In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...

What Is Public Relations in Marketing? Definition & Examples
Oct 19, 2023

What Is Public Relations in Marketing? Definition & Examples

Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...

Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
Oct 09, 2023

Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us

“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...

Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Sep 21, 2023

Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories

Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand...

Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Sep 20, 2023

Cheatsheet To Fully Utilizing Your Media Monitoring Tool

Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.

What is a Press Release?
Sep 11, 2023

What is a Press Release?

According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...

What Is Brand Equity and How Do You Measure It?
Sep 11, 2023

What Is Brand Equity and How Do You Measure It?

As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.

In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
Sep 10, 2023

In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)

With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Sep 07, 2023

Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)

Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...

How to Start Using AI for PR and Communications Today
Sep 04, 2023

How to Start Using AI for PR and Communications Today

For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to...

Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Aug 31, 2023

Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam

Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their...

The Complete Guide to Brand Mentions
Aug 15, 2023

The Complete Guide to Brand Mentions

The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...

From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
Jul 31, 2023

From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia

After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive...

Frequently Asked Questions About PR Measurement
Jul 28, 2023

Frequently Asked Questions About PR Measurement

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...