The Next Challenge for Brand Visibility
Today, your press release has to resonate with two audiences: journalists who decide what's newsworthy, and AI systems that increasingly shape how people discover information. What happens when your story gets overlooked by both? In this blog, we...
The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to...
The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a...
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political...