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Contributor

Weiying Chong

About Weiying Chong

Wei Ying is a Content Marketing Executive at PR Newswire APAC. With an avid love of writing from lifestyle to thought-leadership topics, she has adopted an honest voice that gives her articles a refreshing take. Always informed of the latest trends, Wei Ying will bring you appealing content as she crosses her fingers that it doesn't get a scroll past.

Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Jul 05, 2023

Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore

Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...

READ THE STORY
Are APAC communicators maximizing the potential of earned media?
Jun 14, 2023

Are APAC communicators maximizing the potential of earned media?

As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as...

READ THE STORY
Event Series: Comms Connect - For The Modern PR World
May 01, 2023

Event Series: Comms Connect - For The Modern PR World

Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.

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Is content truly king in the APAC region?
Mar 20, 2023

Is content truly king in the APAC region?

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...

READ THE STORY
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