Wei Ying is a Content Marketing Executive at PR Newswire APAC. With an avid love of writing from lifestyle to thought-leadership topics, she has adopted an honest voice that gives her articles a refreshing take. Always informed of the latest trends, Wei Ying will bring you appealing content as she crosses her fingers that it doesn't get a scroll past.
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as...
Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...
