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Contributor

Weiying Chong

About Weiying Chong

Wei Ying is a Content Marketer at PR Newswire APAC. With an avid love of writing from lifestyle to thought-leadership topics, she has adopted an honest voice that gives her articles a refreshing take. Always informed of the latest trends, Wei Ying will bring you appealing content as she crosses her fingers that it doesn't get a scroll past.

What Are the 3 Rules for Gaining Media Exposure That Reporters Value?
Oct 30, 2025

What Are the 3 Rules for Gaining Media Exposure That Reporters Value?

Your winning media coverage strategy should be carefully crafted based on validated wants and needs of journalists. We've got some insider intel having surveyed more than 3,000 journalists in 19 markets worldwide to understand what PR professionals...

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Comms Q&A Beyond Reach: A Regional Marketing Manager’s Blueprint for Proving Comms ROI in APAC
Oct 27, 2025

Comms Q&A Beyond Reach: A Regional Marketing Manager’s Blueprint for Proving Comms ROI in APAC

Hear a client-side perspective! Read to find out Valerie Ong's, Regional Marketing Manager of Reeracoen Singapore, insights into today's complex communications landscape.

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10 Press Releases You Need to See This Week
Sep 18, 2025

10 Press Releases You Need to See This Week

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...

READ THE BLOG
10 Press Releases You Need to See This Week
Sep 10, 2025

10 Press Releases You Need to See This Week

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...

READ THE BLOG
10 Press Releases You Need to See This Week
Sep 04, 2025

10 Press Releases You Need to See This Week

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...

READ THE BLOG
2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant
May 22, 2025

2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant

PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.

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Beyond the Games: PR & Comms Lessons from Squid Game
Feb 13, 2025

Beyond the Games: PR & Comms Lessons from Squid Game

Squid Game, a South Korean dystopian thriller is one of the most-watched show on Netflix, the streaming platform thanks to its high relatability, the ability to draw an emotional connection among viewers and more. Read to find out what PR and comms...

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APAC PR and Communications teams are Redefining Creativity with AI Tools
Mar 15, 2024

APAC PR and Communications teams are Redefining Creativity with AI Tools

From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative...

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APAC PR Calendar 2024
Dec 18, 2023

APAC PR Calendar 2024

It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.

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2024 Checklist That Every PR Professional Needs
Dec 06, 2023

2024 Checklist That Every PR Professional Needs

As the year draws to a close, many would be taking time off to plan their holidays and turn things down a notch. The reality for PR and communications professionals? It’s full steam ahead to strategize and plan for 2024! From one industry mate to...

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Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
Oct 09, 2023

Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us

“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...

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Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Jul 05, 2023

Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore

Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...

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Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Jul 05, 2023

Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore

Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...

READ THE STORY
Are APAC communicators maximizing the potential of earned media?
Jun 14, 2023

Are APAC communicators maximizing the potential of earned media?

As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as...

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Event Series: Comms Connect - For The Modern PR World
May 01, 2023

Event Series: Comms Connect - For The Modern PR World

Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.

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