Wei Ying is a Content Marketing Executive at PR Newswire APAC. With an avid love of writing from lifestyle to thought-leadership topics, she has adopted an honest voice that gives her articles a refreshing take. Always informed of the latest trends, Wei Ying will bring you appealing content as she crosses her fingers that it doesn't get a scroll past.
PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.
From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative...
It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.
As the year draws to a close, many would be taking time off to plan their holidays and turn things down a notch. The reality for PR and communications professionals? It’s full steam ahead to strategize and plan for 2024! From one industry mate to...
“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as...
Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising...
