Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Leveraging AI in Public Relations: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. The challenge for PR and comms professionals who are tasked with managing brand reputation lies in the sheer volume of data available to monitor and try to make sense of.
A PR Newswire Use Case Guide for Agencies
At PR Newswire, our mission is to arm agencies with the tools they need to help their clients build awareness, strengthen their brands and move the needle on market and public sentiment—in a media environment where it’s tougher than ever to break through the noise and get noticed. That’s why we’ve put together a use case guide just for agencies to help leverage the resources available to them to succeed.
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the responsibility to combat misinformation often falls on governments and media outlets, brands – and the PR and comms teams behind them – play a pivotal role in this fight, as well.
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of scepticism.
What Is Public Relations in Marketing? Definition & Examples
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the two parts of this term.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. However, this transformation is not without its own set of challenges. Download our free guide to using generative AI in PR and communications, and start reaping the benefits of generative AI today.
PR Newswire's Guide to Boosting Engagement Through Paid Content Placement
Did you know you can use a multi-channel comms strategy to ensure the right audiences hear your message? Bridging the gap between earned and paid media opportunities is critical to shaping your brand narrative. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding journalists’ challenges and more could aid communications professionals in achieving their ultimate goal - acquiring impactful coverage.
International Agriculture Research Organization Monitors and Gains 300 Avg. News Mentions Monthly
The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) is a pioneering International Organization committed to developing and improving dryland farming and agri-food systems. PR Newswire helped in bridging the gap between the institute and the media sector.
Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand promotion and business growth.
Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.
Rethinking the Press Release: Innovations for a New Era of Earned Media
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story. Download the free guide now!
What Is Brand Equity and How Do You Measure It?
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.
What is a Press Release?
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them.
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the 2023 State of the Media Report, they have even less time to review pitches or engage with PR professionals. So what can PR and communications professionals do to not only get the attention of journalists, but make that crucial first step to building a long-term, mutually beneficial relationship?
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…”
How to Start Using AI for PR and Communications Today
For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to work smarter, faster and more effectively?"
Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown.
What Is Earned Media? Definition, Examples and Benefits
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
What Is Earned Media? Definition, Examples and Benefits
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
The Complete Guide to Brand Mentions
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
![[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists](/content/dam/cision-optimized/asia/resources/event---webinar/SOTM_webinar_Banner.png "[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists")
[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists
If one thing is clear from the 2023 State of the Media Report, a survey on over 3,100 journalists worldwide, it’s that the media landscape is more complicated than ever, particularly in light of the era of AI. It’s also more important than ever that PR professionals and the media partner to ensure the right information gets to the right audiences at the right time. How exactly do we accomplish that? That is the question we will seek to answer in our new webinar: How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists.
How PR Newswire helped Vinamilk expand its brand footprint in mainland China?
While Vinamilk is a well-known dairy brand in Vietnam. It had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its reputation as a brand that produces high-quality and nutritious dairy products.
From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive turnout! Read on to find out the highlights.