2025 PR and Comms Content Planning Calendar
Nov 28, 2024

2025 PR and Comms Content Planning Calendar

In PR and communications, early planning and the right timing are key to an effective strategy. The sooner you start with your strategic PR plan, the better. But with so much going on, knowing where to start, what to prioritize, and how to keep track of it all can quickly become overwhelming. That’s why we’ve created the 2025 PR and Communications Content Planning Calendar.

Harnessing the Power of AI for PR and Strategic Communications
Jul 04, 2023

Harnessing the Power of AI for PR and Strategic Communications

While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams.

How PR Newswire helped Bank Rakyat Indonesia global brand awareness and increase the number of overseas buyers?
Jun 29, 2023

How PR Newswire helped Bank Rakyat Indonesia global brand awareness and increase the number of overseas buyers?

In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. However, the BRI team needed help to promote the event to its target audience globally to gain global brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.

ESG Communication Trend Report
Jun 26, 2023

ESG Communication Trend Report

Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.

Are APAC communicators maximizing the potential of earned media?
Jun 14, 2023

Are APAC communicators maximizing the potential of earned media?

As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as earned media is the most effective form of communication.

Generative AI: Where Will It Take Us 10 Years From Now?
Jun 06, 2023

Generative AI: Where Will It Take Us 10 Years From Now?

The future of AI is full of potential, and while it may challenge some traditional notions of work and creativity, embracing and adapting to these technological advancements will be essential for thriving now and in the years to come.

Editor’s Pick: April's Focus - Good ESG Stories about Earth Day
May 31, 2023

Editor’s Pick: April's Focus - Good ESG Stories about Earth Day

Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications.

[On-demand Webinar] AI and the Future of Comms Teams
May 28, 2023

[On-demand Webinar] AI and the Future of Comms Teams

Artificial Intelligence has been shaping how we work for some time, but the emergence of ChatGPT and generative AI in 2023 has cast a spotlight on creative industries, and the world of comms. Though we’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs event better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR. But how will the future comms team be transformed by AI? This webinar will seek to answer that question, bringing in key insights from across Cision for a lively discussion on where AI is taking comms teams.

2023 Global State of the Media Report
May 22, 2023

2023 Global State of the Media Report

We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape. Find out more today.

Cision's 2022 Diversity, Equity & Inclusion Report
May 15, 2023

Cision's 2022 Diversity, Equity & Inclusion Report

At Cision, we are committed to creating a diverse, high-performing, and collaborative organization. Our annual DEI Report is an opportunity for us to transparently share with you our global diversity story through strategy, data, the voices of our people, and the actions we’ve taken.

The Rise of Generative AI and What It Means for the Communications Industry
May 10, 2023

The Rise of Generative AI and What It Means for the Communications Industry

ChatGPT has thrown artificial intelligence into the spotlight in 2023. We examine the promise and potential challenges of generative AI for PR and comms professionals.

Shanghai Auto Show 2023 Media Analysis
May 02, 2023

Shanghai Auto Show 2023 Media Analysis

The Shanghai Auto Show 2023 took place from the 18th to the 27th of April. Our report features key highlights and discussions from the show that the Cision Insights Team managed to pull together.

Event Series: Comms Connect - For The Modern PR World
May 01, 2023

Event Series: Comms Connect - For The Modern PR World

Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.

PR Newswire's Regional Event Series
Apr 28, 2023

PR Newswire's Regional Event Series

Cision PR Newswire organises regional series event series organized with the goal of providing a platform for communications professionals to learn and connect. Held annually, Comms Connect and Comms Hour now run in 8 markets including Australia, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and South Korea.

How PR Newswire helped Sophie's BioNutrients gain brand awareness and strategic business insights?
Apr 27, 2023

How PR Newswire helped Sophie's BioNutrients gain brand awareness and strategic business insights?

Sophie’s BioNutrients, the Singapore-based startup was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business. With PR Newswire’s Communications Strategy Services, they discovered new business opportunities in Europe.

Growing Importance of ESG in Corporate Comms
Apr 26, 2023

Growing Importance of ESG in Corporate Comms

According to the 2022 Edelman Trust Barometer, 52% of those surveyed want to see brands do more on climate change, and 49% expect leadership to address economic equality. No company is deaf to the steady drumbeat of ESG initiatives in the present environment. Enough has been said and written about the role of ESG messaging in solidifying existing corporate strategies.

Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns
Apr 25, 2023

Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns

OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. With all this excitement, it’s easy to assume more companies will eventually begin integrating ChatGPT or other AI-centered technologies into their offerings.

Editor’s Blog: Trade Show News’ Domination in February
Mar 28, 2023

Editor’s Blog: Trade Show News’ Domination in February

Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 - Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.

Trends Report 2023
Mar 23, 2023

Trends Report 2023

With the numerous changes in the media landscape, influenced by internal and external factors, reflection has never been more imperative to plan for 2023's comms, marketing, and social media strategies.

Is content truly king in the APAC region?
Mar 20, 2023

Is content truly king in the APAC region?

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom.

Mobile World Congress Barcelona 2023 Trend Report
Mar 12, 2023

Mobile World Congress Barcelona 2023 Trend Report

Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech.

2023 CES Trends Report Holds Lessons for Communicators
Mar 05, 2023

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

Communication Lessons from Taylor Swift: Master of the Product Launch
Mar 04, 2023

Communication Lessons from Taylor Swift: Master of the Product Launch

With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.

Trends in Business News: Looking for the Bright Spots in a Chaotic Market
Feb 24, 2023

Trends in Business News: Looking for the Bright Spots in a Chaotic Market

In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being strongly affected by these economic forces. Layoffs in the tech industry which have prompted widespread concern, have not spared those who do not belong in its sector. Unfortunately, companies from all industries have had to conduct similar actions too. With countries and companies bracing themselves, a challenging economic climate could be on the horizon. It seems that most countries and companies are bracing for a challenging economic climate.

APAC PR Calendar 2023
Feb 19, 2023

APAC PR Calendar 2023

Planning marketing campaigns is certainly easier when you have a calendar with key dates marked. The PR Newswire APAC PR Calendar 2023 is a calendar like no other!