How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable. Here are some ways that PR pros can work on by helping journalists in a more direct way when reaching out to and working with them.
The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.
4 Steps to a Personalized PR Lifecycle
Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.
The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers.
Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations
As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see.
14 Ways to Make (or Break) Relationships with Journalists
Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.
Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times
For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.
APAC PR Planning Toolkit 2022
Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.
Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.
Cision's 2022 Global State of the Media Report
Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
PR Newswire APAC Communications Calendar 2022
Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.