Resources

Editor’s Blog: Trade Show News’ Domination in February

Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 - Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.

Trends Report 2023

With the numerous changes in the media landscape, influenced by internal and external factors, reflection has never been more imperative to plan for 2023's comms, marketing, and social media strategies.

Is content truly king in the APAC region?

Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom.

Mobile World Congress Barcelona 2023 Trend Report

Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech.

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

Communication Lessons from Taylor Swift: Master of the Product Launch

With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.

Trends in Business News: Looking for the Bright Spots in a Chaotic Market

In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being strongly affected by these economic forces. Layoffs in the tech industry which have prompted widespread concern, have not spared those who do not belong in its sector. Unfortunately, companies from all industries have had to conduct similar actions too. With countries and companies bracing themselves, a challenging economic climate could be on the horizon. It seems that most countries and companies are bracing for a challenging economic climate.

Podcasts

APAC PR Calendar 2023

Planning marketing campaigns is certainly easier when you have a calendar with key dates marked. The PR Newswire APAC PR Calendar 2023 is a calendar like no other!

APAC PR Calendar 2023

Planning marketing campaigns is certainly easier when you have a calendar with key dates marked. The PR Newswire APAC PR Calendar 2023 is a calendar like no other!

Editor’s Blog: An Overview of Most Viewed Press Releases in December

Our Editor picked up the most viewed release in December 2022, and analyse their success. Read on to learn more.

2023 Global Comms Report

Cision and PRWeek's 6th annual report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.

Four Data-Driven Habits of Top Comms Teams

We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.

5 Things We Learned from Journalists on Behind The Byline Podcast

Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast.

The Ultimate Media Monitoring Buyer's Guide

Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.

Wrapping up the Year Showcasing the Company’s Aspirations

2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release with sharp visuals and key details helps bring readers and media to see the company’s visions. In order to get readers to understand your company’s aspirations, it’s necessary that a release showcases improvements, discoveries, and accomplishments you made. The top 5 releases in November highlight these achievements and provide a sense of positive change that readers can take away.

2022 Year in Review: Content & Insights that We Love

The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles.

Behind The Byline Podcast: With Poovenraj Kanagaraj, Founder & Editor, Disruptr

Journalist’s instinct and can-do attitude lead Poovenraj Kanagaraj (Raj) to piece together his own business news website.

Behind The Byline Podcast: With Amanda Valani, Former Head of Original Content, Narasi TV

With great power comes great responsibility – Amanda Valani refines her leadership skills and parenting methods as she climbs the corporate ladder in the media industry. Amanda started her career as a broadcast journalist at news channel Metro TV. “When I was a journalist, I became the creator and the storyteller,” she said. “I made my own work from start to finish. That is exactly what I miss.”

Editor’s Blog: Attract Readers with Effective Press Release Headlines

While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a sentence that is usually between 80 to 150 characters?

Utilize sports sponsorship to promote products and brands in press releases

The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate:

Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia

ESG Communications Handbook

Environmental, Social, and Governance (ESG) is an increasing focus for many brands in APAC as these initiatives shape and influence investor and public perception. This handbook, which is a resource for investor relations professionals, public relations professionals and board secretaries, covers the importance of ESG and information disclosure by listed companies. It also shares how companies can communicate their ESG efforts in a way that feels authentic to audiences and builds trust.

Write Powerful Product Launch Press Releases with Audience in Mind

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.