Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason and Alex Alsworth, provided an introductory look at best practices and how to make sense of audiences and data.
![[On-demand Webinar] Measurement 101](/content/dam/cision-optimized/asia/resources/event---webinar/banner-measurement-101.png "[On-demand Webinar] Measurement 101")
[On-demand Webinar] Measurement 101
Discover helpful insights on how best to succeed in PR measurement. Let Cision help you make sense of it all with our Measurement 101 webinar. This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.
What Is Media Monitoring?
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall.
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career.
The Communicator's Funnel
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. This guide outlines how to organize your communications goals to benefit the entire sales funnel, evaluate PR's contribution to the bottom line, and use data to guide your PR strategy.
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry, something which our speakers had so graciously contributed for the event.
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry, something which our speakers had so graciously contributed for the event.
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood epics – think the near-future Los Angeles in Her or Tony Stark's computer J.A.R.V.I.S. from the Marvel films – AI is firmly and productively a part of our everyday lives.
Harnessing the Power of AI for PR and Strategic Communications
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams.
How PR Newswire helped Bank Rakyat Indonesia global brand awareness and increase the number of overseas buyers?
In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. However, the BRI team needed help to promote the event to its target audience globally to gain global brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.
Are APAC communicators maximizing the potential of earned media?
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as earned media is the most effective form of communication.
Generative AI: Where Will It Take Us 10 Years From Now?
The future of AI is full of potential, and while it may challenge some traditional notions of work and creativity, embracing and adapting to these technological advancements will be essential for thriving now and in the years to come.
Editor’s Pick: April's Focus - Good ESG Stories about Earth Day
Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications.
![[On-demand Webinar] AI and the Future of Comms Teams](/content/dam/cision-optimized/asia/resources/event---webinar/AI_Webinar_Banner.png "[On-demand Webinar] AI and the Future of Comms Teams")
[On-demand Webinar] AI and the Future of Comms Teams
Artificial Intelligence has been shaping how we work for some time, but the emergence of ChatGPT and generative AI in 2023 has cast a spotlight on creative industries, and the world of comms. Though we’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs event better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR. But how will the future comms team be transformed by AI? This webinar will seek to answer that question, bringing in key insights from across Cision for a lively discussion on where AI is taking comms teams.
2023 Global State of the Media Report
We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape. Find out more today.
Cision's 2022 Diversity, Equity & Inclusion Report
At Cision, we are committed to creating a diverse, high-performing, and collaborative organization. Our annual DEI Report is an opportunity for us to transparently share with you our global diversity story through strategy, data, the voices of our people, and the actions we’ve taken.
The Rise of Generative AI and What It Means for the Communications Industry
ChatGPT has thrown artificial intelligence into the spotlight in 2023. We examine the promise and potential challenges of generative AI for PR and comms professionals.
Shanghai Auto Show 2023 Media Analysis
The Shanghai Auto Show 2023 took place from the 18th to the 27th of April. Our report features key highlights and discussions from the show that the Cision Insights Team managed to pull together.
Event Series: Comms Connect - For The Modern PR World
Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.
PR Newswire's Regional Event Series
Cision PR Newswire organises regional series event series organized with the goal of providing a platform for communications professionals to learn and connect. Held annually, Comms Connect and Comms Hour now run in 8 markets including Australia, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and South Korea.
How PR Newswire helped Sophie's BioNutrients gain brand awareness and strategic business insights?
Sophie’s BioNutrients, the Singapore-based startup was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business. With PR Newswire’s Communications Strategy Services, they discovered new business opportunities in Europe.
Growing Importance of ESG in Corporate Comms
According to the 2022 Edelman Trust Barometer, 52% of those surveyed want to see brands do more on climate change, and 49% expect leadership to address economic equality. No company is deaf to the steady drumbeat of ESG initiatives in the present environment. Enough has been said and written about the role of ESG messaging in solidifying existing corporate strategies.
Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns
OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. With all this excitement, it’s easy to assume more companies will eventually begin integrating ChatGPT or other AI-centered technologies into their offerings.