Resources

Editor’s Blog: Attract Readers with Effective Press Release Headlines

While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a sentence that is usually between 80 to 150 characters?

Utilize sports sponsorship to promote products and brands in press releases

The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate:

Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia

ESG Communications Handbook

Environmental, Social, and Governance (ESG) is an increasing focus for many brands in APAC as these initiatives shape and influence investor and public perception. This handbook, which is a resource for investor relations professionals, public relations professionals and board secretaries, covers the importance of ESG and information disclosure by listed companies. It also shares how companies can communicate their ESG efforts in a way that feels authentic to audiences and builds trust.

Write Powerful Product Launch Press Releases with Audience in Mind

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.

PR Newswire’s APAC Media Landscape 2022

Get insights into trends and developments in the media industry across 9 markets in the Asia-Pacific region. The media landscape in APAC can be diverse and complex with cultures and information consumption habits that vary from market to market.

5 Creative Ways to Amplify Your News Beyond the Press Release

As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times.

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.

Editor’s Pick from August: Presenting Your Financial Results

Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4.

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic

The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

5 Benefits of Sharing Your Story Through Sponsored Placement

Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?

Media Digitalization in APAC: Trends and Strategies

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us.

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.

4 Steps to a Personalized PR Lifecycle

Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.

The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers.

From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause

2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.

UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter

The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.

Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations

As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see.

14 Ways to Make (or Break) Relationships with Journalists

Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.

Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times

For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.