How to Use Data Visualization for Effective Communication?
Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!
Navigating the AI Wave: Key Insights for PR and Communications Professionals
In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools ...
Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications...
Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf...
How to Master Year-End Comms and Finish 2023 Strong?
Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the...
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...
What Is Public Relations in Marketing? Definition & Examples
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...
Journalists' POV: Comms Professionals, Here's How to Make an Impression On Us
“A strong partnership is a two-way street of understanding.” This statement is no stranger in romantic, client-consultant relationships and, is just as critical in communications professionals and journalists' relationships. Understanding...
Editor's Pick: Tips for Communicating Cross-sector Collaboration Success Stories
Unique collaboration stories have been a recurring theme on the wire. Successful cross-industry collaborations offer brands the advantages of increased reach, credibility and enhanced storytelling, which provide valuable opportunities for brand...
Cheatsheet To Fully Utilizing Your Media Monitoring Tool
Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool.
What is a Press Release?
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...
What Is Brand Equity and How Do You Measure It?
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...
How to Start Using AI for PR and Communications Today
For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to...
Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their...
The Complete Guide to Brand Mentions
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...
From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive...
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
What Is Media Monitoring?
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products,...
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications...
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood...
Harnessing the Power of AI for PR and Strategic Communications
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better ...