How to Use Quotes in a Press Release: Format & Examples
To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.
Beyond the Click: Navigating the New Era of AI Search in APAC
Did you miss our webinar, "From Keywords to Conversations: How AI Search is Reshaping PR in APAC"? Read to uncover key discussion points and questions raised.
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...
10 Ways to Get More Earned Media
If you’ve been hitting a wall with your messaging, don’t give up. Getting the right people to listen takes time and effort. The days of simply crafting a pitch and blasting it out are gone. You need to zero in on the top influencers and reporters...
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...
5 Biggest Journalism Challenges the Media Faces Today
For PR and comms professionals, understanding the current media landscape and the challenges of being a journalist can contribute toward building stronger relationships with reporters and getting their brands’ stories shared. We’ve summarized some...
A Guide to Bluesky for PR Pros
Social media platforms are emerging all the time, but over the last 12 months, few have grown as rapidly as Bluesky. We’re going to dive into what Bluesky is, why users are flocking to the platform, and why Bluesky for PR professionals is an avenue...
How to Choose the Best Press Release Service to Maximize AI SEO Impact
Not all newswires are created equal, and choosing the right one can mean the difference between a press release that drives measurable SEO gains and one that fades away. This guide explains what makes a newswire effective for AI SEO, how to evaluate ...
How Press Releases Make Your Business Discoverable in AI Search
AI search is changing how people search and how businesses get discovered. With tools like Google’s Search Generative Experience, ChatGPT, and voice assistants gaining traction in the search landscape, organic success now depends on more than...
2025 PR Reboot: How Vietnamese Brands Are Turning PR into a Global Growth Engine
Comms Connect Vietnam 2025 marked PR Newswire’s 7th anniversary in Vietnam with a dynamic gathering of communications professionals, marketers, and brand leaders in Ho Chi Minh City. Read to find out what insights were shared and discussed.
How to Follow Up on a Media Pitch: PR Advice from Journalists
To follow up, or not to follow up? That is the question many public relations practitioners ponder after sending out a media pitch. It’s also a question without a definitive answer, as not all journalists have the same philosophy on the subject.
What Is Digital PR? Definition, Examples and Benefits
How do the most successful companies build their reputation, drive traffic and create genuine connections online? The answer is digital PR, and it’s more than just a buzzword.
Tips, Strategies and Examples for Impactful Travel Press Releases
Whatever news you need to share, getting your travel press release right can be the difference between being ignored and making headlines. Here’s how.
Spotlight: 10 Most Popular Press Releases in May & Jun
May & Jun Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
Exclusive: The Global Labubu Phenomenon - CisionOne AI Assistant Analyzes its International Popularity
This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless...
How to Measure Press Release ROI and Other KPIs
In today's data-driven world, simply sending out press releases isn't enough—you need to show they're making an impact. Your leadership team wants to see concrete results that justify your PR spend, especially when budgets are tight.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
Product Launch Press Releases: Format & Examples
Learn how to craft a press release for a product launch that puts your news in front of journalists, customers and industry insiders who can help spread the word.
2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant
PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.
3 Important Takeaways from the 2025 State of the Media Report
Whether you have already read this year’s report and want to contextualize the key findings or have yet to read it and want a sneak preview, we’re breaking down a few of the main lessons to take away.
Vacation Time in PR: How to Pitch Travel Reporters
Use these exclusive insights from our 2025 State of the Media Report to not only secure coverage when you pitch travel and leisure journalists but also build strong relationships with them and other media influencers.
Spotlight: 10 Most Popular Press Releases in Mar & Apr
Mar & Apr Recap: Get inspired by the content tactics these brands used to stand out and engage their audiences.
How PR Teams are Rethinking Their Social Media Strategies
Among the biggest topics we explored this year was how communication teams are leveraging social media to engage their target audiences.
6 Tips for PR Pros to Build (and Maintain) Relationships with Journalists and Influencers
How to move beyond one-and-done pitches to forge lasting partnerships that deliver real results?
How to Write a Press Release Headline That Actually Gets Noticed (Expert Tips & Examples)
Even the most newsworthy story won't make an impact if no one reads past the headline.