6 of Your Burning PR Questions Answered
We've pulled together some of the most common PR questions.
Social Media Monitoring: What Is It and Why Is It Important?
Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.
What Is Press Release Analytics? PR Measurement Tools and More
Elevate your PR game with press release analytics. Learn to optimise campaigns and track performance for impactful results! Discover more now.
South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report
Read to find out valuable insights on South Korea's dynamic media ecosystem.
How to Promote a Press Release: Tactics and Strategies
The landscape of press release promotion is transforming. To amplify your reach and ensure your news gets noticed, it’s time to rethink how to promote a press release.
Free Press Release Templates and Examples
Explore our free press release template and collection of examples. Craft compelling press releases effortlessly with our expert-curated resources.
Press Release vs. News Release: What's the Difference?
As you dig deeper into the PR world, you might hear several different terms used that seem to mean the same thing. One of the most common questions is about the definition of press release vs. news release. Read to find out the differences now.
Most Desired News by Japanese Media - Key takeaways from the Comms Connect Event in Japan
On July 19, 2024, Cision PR Newswire Japan held its first ever event! Read on to find out some of the event highlights.
How Do You Nail a Release About Travel and Tourism?
Read to discover tips that would aid you in crafting travel and tourism-themed releases.
7 Must-Have PR KPIs to Measure Your Communications Campaign
Finding measurable and comparable key performance indicators (KPIs) over time that reflect the work invested and the impact of that work is a central concern for PR professionals. To make it easy for you, we’ve outlined seven metrics that every...
3 Must-Have Elements for Your Next Press Release
It is WORTH making your press release stand out – and here’s how. Read to find out the must-haves for your press releases, ways to get the most mileage out of each release, and how to understand if your efforts are paying off.
7 Tips for Building Dynamic Media Relationships
In our recent Comms Connect event in Beijing, Lynn Liu, VP of Audience Development and Distribution Services of PR Newswire APAC, shared 7 tips based on the findings from our 2024 State of the Media Report that could help one foster fulfilling and...
Top 10 Benefits of Publishing a Press Release
Why are press releases important, even in today’s digital age? Let’s explore the many benefits of press releases.
The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips
We’ve assembled some of the biggest takeaways and best lessons for PR and communications teams, which include the biggest challenges facing journalism today, the impact of social media and artificial intelligence (AI) on the industry, and what it...
Building a PR Campaign: A Step-by-Step Guide
What does it take to create a successful digital PR campaign? In this article, we’ll take you through the 10-step process we recommend for every PR pro looking to earn press coverage.
How Do You Communicate an Event Partnership?
Read to discover some ideas that make for an engaging press release about an event partnership.
7 Types of PR Pitches (And How to Nail Each One)
Using data from our 15th annual State of the Media Report, a survey of more than 3,000 media professionals, influencers, and bloggers, we’ve outlined the best practices for PR pitching, the most common pitch types, and how to capture journalists'...
What is Brand Sentiment? Examples and How to Measure Effectively
Measuring share of voice will give you an idea how much your brand if being discussed, but that alone won’t paint a full picture. You need to analyze the sentiment of your audience’s posts to understand the true feeling about your brand.
Newsworthy Reasons to Write a Press Release: Part 6: Original Content
Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
How PR Pros Can Think More Like Marketers – and Why They Should
In today's digital world marked by misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that’s a good thing.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits of new PR software, and tips for getting executive buy-in.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
The ability to craft an effective PR pitch is at the core of the public relations profession. Not only does pitching help secure coveted earned media that builds brand awareness, but it also helps build rapport and relationships with journalists...
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable....
How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
3 Tips for More Impactful Sustainability Communications
Every April is a good chance to consider what your brand is doing for the environment, so here are a few tried-and-true ways to stay impactful and relevant in your communications around sustainability.