How to Win Over Journalists with Excellent Media Outreach
In this tip sheet, you’ll find data-driven answers to such questions as: What kind of content do journalists want from PR teams? What are the best tactics and channels for reaching out to them? And why do journalists engage with some pitches and completely ignore others?
Beyond the Click: Navigating the New Era of AI Search in APAC
Did you miss our webinar, "From Keywords to Conversations: How AI Search is Reshaping PR in APAC"? Read to uncover key discussion points and questions raised.
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
10 Ways to Get More Earned Media
If you’ve been hitting a wall with your messaging, don’t give up. Getting the right people to listen takes time and effort. The days of simply crafting a pitch and blasting it out are gone. You need to zero in on the top influencers and reporters who have valuable audiences you want to reach.
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
5 Biggest Journalism Challenges the Media Faces Today
For PR and comms professionals, understanding the current media landscape and the challenges of being a journalist can contribute toward building stronger relationships with reporters and getting their brands’ stories shared. We’ve summarized some of the findings from our 2025 State of the Media Report to show what’s on journalists’ minds right now.
A Guide to Bluesky for PR Pros
Social media platforms are emerging all the time, but over the last 12 months, few have grown as rapidly as Bluesky. We’re going to dive into what Bluesky is, why users are flocking to the platform, and why Bluesky for PR professionals is an avenue worth pursuing.
![[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR in APAC](/content/dam/cision-optimized/asia/resources/event---webinar/2025/from-keywords-to-conversations--how-ai-is-shaping-pr-in-apac/Website banner.png "[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR in APAC")
[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR in APAC
Join us for a dynamic discussion on how AI search is reshaping the PR landscape in APAC. We'll explore the critical shifts you need to understand, from the rise of zero-click search to a fragmented media landscape and the strategic use of AI-generated content.
How to Choose the Best Press Release Service to Maximize AI SEO Impact
Not all newswires are created equal, and choosing the right one can mean the difference between a press release that drives measurable SEO gains and one that fades away. This guide explains what makes a newswire effective for AI SEO, how to evaluate your options and why PR Newswire offers distinct advantages for AI-powered campaigns.
How Press Releases Make Your Business Discoverable in AI Search
AI search is changing how people search and how businesses get discovered. With tools like Google’s Search Generative Experience, ChatGPT, and voice assistants gaining traction in the search landscape, organic success now depends on more than keywords. The new objectives now include credibility, relevancy, authority and structure.
2025 PR Reboot: How Vietnamese Brands Are Turning PR into a Global Growth Engine
Comms Connect Vietnam 2025 marked PR Newswire’s 7th anniversary in Vietnam with a dynamic gathering of communications professionals, marketers, and brand leaders in Ho Chi Minh City. Read to find out what insights were shared and discussed.
![[On-demand Webinar] The Media Mindset: What Journalists Want in 2025](/content/dam/2025-sotm-webinar/SOTM-On-Demand-2.jpg "[On-demand Webinar] The Media Mindset: What Journalists Want in 2025")
[On-demand Webinar] The Media Mindset: What Journalists Want in 2025
Whether you're refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025. Watch the Session Now!
How to Follow Up on a Media Pitch: PR Advice from Journalists
To follow up, or not to follow up? That is the question many public relations practitioners ponder after sending out a media pitch. It’s also a question without a definitive answer, as not all journalists have the same philosophy on the subject.
How to Choose the Best Press Release Distribution Service
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives. Download our guide to learn what questions to ask when evaluating a press release distribution service.
![[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR](/content/dam/prnewswire/resources/webinars/prn-speakers-keywords-conversations.png "[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR")
[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR
Join our experts for a timely conversation on how large language models (LLMs) are reshaping search results and what that means for bold visibility, the implications of AI-generated summaries and actionable strategies for adapting your content to stay visible in AI-powered search results.
.png "10 Media Pitching Tips Directly From Journalists")
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
What Is Digital PR? Definition, Examples and Benefits
How do the most successful companies build their reputation, drive traffic and create genuine connections online? The answer is digital PR, and it’s more than just a buzzword.
Tips, Strategies and Examples for Impactful Travel Press Releases
Whatever news you need to share, getting your travel press release right can be the difference between being ignored and making headlines. Here’s how.
Spotlight: 10 Most Popular Press Releases in May & Jun
May & Jun Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
Exclusive: The Global Labubu Phenomenon - CisionOne AI Assistant Analyzes its International Popularity
This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless buzz. The question then is precisely how widespread is Labubu’s international appeal?
How to Measure Press Release ROI and Other KPIs
In today's data-driven world, simply sending out press releases isn't enough—you need to show they're making an impact. Your leadership team wants to see concrete results that justify your PR spend, especially when budgets are tight.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.