7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
How PR and Marketing Can Work Better Together
A lack of communication and organization between marketing and PR can lead the two to deliver unclear messages and miss out on opportunities for growth. With that in mind, let’s look at how both functions can work together and how best to define them both.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.
The Best Brand Influencers Could Be Right Under Your Nose
PR and communications professionals have long wrestled with challenges when it comes to the best influencers for their brands. Do celebrities still hold the power of persuasion? Read our article to find out.
Owned Media Strategy in 2025: Tips, Trends & Tactics
Let's explore how you can build an owned media program that drives real business results.
Shared Media Strategy in 2025: Tips, Trends & Tactics
46% of PR professionals say shares are one of the most important metrics for gauging the success of their social media strategy. But gaining those shares isn’t always easy.
Paid Media Strategy in 2025: Tips, Trends & Tactics
In 2025, we're seeing major changes in how brands connect with target audiences through paid channels. Understanding the latest paid media trends will ensure you’re using the latest tools and making smart decisions about where to invest your budget.
Earned Media Strategy in 2025: Tips, Trends & Tactics
As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences.
How to Build Brand Loyalty as a PR Professional
PR campaigns, crisis comms, and media relations often take priority for PR teams, yet when done well, these can all foster a strong sense of brand loyalty. That’s why you should keep brand loyalty in mind with everything you do.
Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
The 5 Best Tips for PR Writing
The content you write for your PR strategy is a double-edged sword. Let’s make sure you polish the right edge. Explore top tips for PR writing so you can develop captivating, authentic, and consistent content for your brand.
Media Kit Checklist for PR Pros
From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.
10 Ways to Amplify Your Press Release Content
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
How to Send a Press Release to Local Media & Newspapers
Learning how to send a press release to local media is one of the most effective ways for small businesses and local organizations to share their story, connect with their community and expand their reach. If you want to get your message in front of the right audience at the right time, this guide can help.
How to Get the Most Out of bauma 2025: A Practical Guide
bauma, the world’s largest trade fair for the construction industry, is returning to Munich, Germany, from April 7 to April 13, 2025. Here’s how to make the most of bauma 2025 for your brand.
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. Those same platforms you use for tracking brand sentiment, media mentions, and audience reach can do the same for your competitors. From there, the information you gather can support your strategic decision-making and give you a competitive advantage.
7 Strategies to Grow Your PR Agency
In order to survive, agencies need to be more strategic than ever. But with the right approach, your PR agency can thrive, even in difficult times. Here are seven strategies to help you attract more clients and expand your PR business.
PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
Given the speed with which we’re moving, what does 2025 have in store for comms teams? During a recent Cision webinar, industry experts came together to discuss this very question.
Media Relations Strategies to Bring to 2025
Here are some of the biggest takeaways for PR and communications teams based on this question “What can PR teams do to build those all-important relationships in an increasingly digital-first world?”
Financial Earnings Press Releases: Guidelines & Examples
Want to make your earnings and financial press releases work harder for your business? Learn how to craft releases that inform, engage and build confidence in your company’s finances.
The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
How to Write a Press Release: Tips and Best Practices
What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades.
How Tech Companies Use Press Releases
Between new innovations launching every day and tough competition, tech companies need smart ways to share their stories and updates with the world. That’s just what technology press releases are for.
3 Ways Generative AI Can (Actually) Help with Creativity
Generative AI is a valuable resource that can help you overcome some of the challenges of the writing process. Let’s explore the best use cases.
Spotlight: 10 Most Popular Press Releases in Jan & Feb
Jan & Feb Recap: Discover which content best practices these brands implemented to maximize visibility and engagement with their press releases.