5 Essential Metrics to Track During a PR Crisis
Every second counts when you’re at the center of a comms crisis. Navigating through the storm might seem daunting, but it’s an opportunity to put your media monitoring and social listening platforms to work. The information you gather can help dictate your speed of response, but information overload can quickly hamper your efforts. The key is identifying the information that matters most.
Why Your Brand Needs a GEO Strategy Today
AI-driven search is accelerating a zero-click experience, where users get complete, authoritative answers without ever visiting a website. The question for every brand – especially those trying to stand out against larger competitors – is no longer “Are we ranking?” but “Are we being cited?” In this environment, generative engine optimization (GEO) and answer engine optimization (AEO) are becoming core to brand visibility – shaping how your organization appears in AI summaries, citations and conversational answers throughout 2026 and beyond.
![[On-demand Webinar] GEO: Elevating Brand Visibility in the AI Search Era](/content/dam/cision-optimized/asia/resources/event---webinar/2026/PRN_On Demand Webinar Elevating Brand Visibility SoMe Card.png "[On-demand Webinar] GEO: Elevating Brand Visibility in the AI Search Era")
[On-demand Webinar] GEO: Elevating Brand Visibility in the AI Search Era
If AI answers are becoming your audience’s first stop, how discoverable is your brand today? Join our experts and learn how AI Search is reshaping audience behavior, the steps to evolve your content and press release strategy and how enhanced PR Newswire reporting capabilities help measure visibility across media and generative platforms.
5 w's of PR pitching
We surveyed over 3,000 reporters to discover what makes them decide to cover some pitches over others (as well as why they reject them almost immediately). Their answers revealed a clear pattern: The most successful pitches need to be relevant and compelling – and one of the quickest ways to achieve that is by asking yourself the right questions first. This tip sheet provides an easy, five-question framework for crafting more effective pitches.
Public Affairs in the Age of Misinformation
In the public sector, misinformation not only erodes trust in institutions, it can affect emergency response and even endanger public safety. Whether it comes in the form of deepfakes, fake news, or conspiracy theories, misinformation is causing disruption for government agencies, public institutions, and the citizens they serve. Government communicators, public information officers, and public affairs teams have bear the critical responsibility of combating this challenge.
Inside PR 2026: Trends, Challenges, and What’s Next
What does 2026 hold for the PR industry? We surveyed nearly 600 PR and comms professionals to answer this very question. Inside PR 2026: Trends, Challenges, and What’s Next offers a comprehensive, in-depth look at the current state of the PR industry – identifying the key challenges, emerging opportunities, and strategic priorities that will shape the year ahead.
Spotlight: 6 Most Popular Press Releases in Nov & Dec
Nov & Dec Recap: In this November-December roundup, what connects these releases isn’t the industry—it’s the execution.
2026 PR & Comms Master Planning Kit
PR Calendar 2026 – Download now for all the APAC dates and events you need for smarter 2026 PR planning!
APAC PR Calendar 2026
PR Calendar 2026 – Download now for all the APAC dates and events you need for smarter 2026 PR planning!
2026 PR and Comms Content Planning Calendar
The 2026 PR and Comms Content Planning Calendar is not just about showing key dates – it's designed to help inspire and inform campaigns that will resonate with your audiences at the right times.
Four Data-Driven Habits of Top Comms Teams
In 4 Data-Driven Habits of Top PR & Comms Teams, we break down the practices that set high-performing teams apart – from the way they structure their measurement programs to the tools, KPIs, and year-round strategies they use to prove (and improve) ROI.
7 Steps to Turn PR Metrics Into Meaningful Action
Feel like you’re drowning in PR data? You’re not alone. We've created this tip sheet to help you navigate your PR measurement efforts and convert your data into actionable insights that support your strategy.
How to Format a Press Release for LLM Visibility
If a press release is not formatted well, an AI system may ignore or misunderstand the content, which means clear and correct formatting is essential. Keep reading to learn how to format press releases for LLMs and secure the visibility your news deserves.
Spotlight: 6 Most Popular Press Releases in Sep & Oct
Sep & Oct Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
2025 State of the Press Release Report
PR Newswire’s flagship annual State of the Press Release Report provides public relations and communications professionals with unmatched data-driven insights to help them navigate the current press release landscape to achieve maximum visibility and engagement for their stories.
What Are the 3 Rules for Gaining Media Exposure That Reporters Value?
Your winning media coverage strategy should be carefully crafted based on validated wants and needs of journalists. We've got some insider intel having surveyed more than 3,000 journalists in 19 markets worldwide to understand what PR professionals like you can do to win journalists over!
Comms Q&A Beyond Reach: A Regional Marketing Manager’s Blueprint for Proving Comms ROI in APAC
Hear a client-side perspective! Read to find out Valerie Ong's, Regional Marketing Manager of Reeracoen Singapore, insights into today's complex communications landscape.
The Social Media Crisis Management Guide
Consider this guide your roadmap to navigating a social media crisis with speed, efficiency, and grace. Understand the causes, how to identify early warning signs, prevention tactics, and how to build a plan for strategic management and response.
6 Tips for Successfully Working with a PR Agency
Finding the right PR agency is just the first step in a successful partnership. Use these tips for working with PR companies to develop an approach that’s both strategic and collaborative—and that makes the most of your investment.
The Complete Guide to Social Listening for PR
When done right, social listening helps PR teams understand their audiences (and their competitors), enhance their media relations and secure valuable media coverage, make data-driven decisions quickly, and demonstrate impact to their C-suite. Without it, you risk missing critical intel about your brand, losing out on opportunities, and discovering crises too late.
Spotlight: 6 Most Popular Press Releases in Jul & Aug
Jul & Aug Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
Beyond the Click: Navigating the New Era of AI Search in APAC
Did you miss our webinar, "From Keywords to Conversations: How AI Search is Reshaping PR in APAC"? Read to uncover key discussion points and questions raised.
10 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
10 Ways to Get More Earned Media
If you’ve been hitting a wall with your messaging, don’t give up. Getting the right people to listen takes time and effort. The days of simply crafting a pitch and blasting it out are gone. You need to zero in on the top influencers and reporters who have valuable audiences you want to reach.