Resources

Four Data-Driven Habits of Top Comms Teams

We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.

5 Things We Learned from Journalists on Behind The Byline Podcast

Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast.

The Ultimate Media Monitoring Buyer's Guide

Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.

Wrapping up the Year Showcasing the Company’s Aspirations

2022 has been an unusual, and at times difficult year for most, it is imperative that readers find some positivity and hope in the news. Many businesses take stock of their actions and share their aspirations at the end of the year. A press release with sharp visuals and key details helps bring readers and media to see the company’s visions. In order to get readers to understand your company’s aspirations, it’s necessary that a release showcases improvements, discoveries, and accomplishments you made. The top 5 releases in November highlight these achievements and provide a sense of positive change that readers can take away.

2022 Year in Review: Content & Insights that We Love

The much-anticipated reopening across APAC in 2022 has enlightened the world of commerce. As a global provider of news distribution and earned media software and services, we are at the forefront of welcoming and witnessing the rapid recovery of all kinds of businesses. To stay up to date with industry trends and media development, our Beyond PR Blog is your go-to resource hub. Read on for a recap of the key highlights from this year’s articles.

Behind The Byline Podcast: With Poovenraj Kanagaraj, Founder & Editor, Disruptr

Journalist’s instinct and can-do attitude lead Poovenraj Kanagaraj (Raj) to piece together his own business news website.

Behind The Byline Podcast: With Amanda Valani, Former Head of Original Content, Narasi TV

With great power comes great responsibility – Amanda Valani refines her leadership skills and parenting methods as she climbs the corporate ladder in the media industry. Amanda started her career as a broadcast journalist at news channel Metro TV. “When I was a journalist, I became the creator and the storyteller,” she said. “I made my own work from start to finish. That is exactly what I miss.”

Editor’s Blog: Attract Readers with Effective Press Release Headlines

While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a sentence that is usually between 80 to 150 characters?

Utilize sports sponsorship to promote products and brands in press releases

The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate:

Behind The Byline Podcast: With Matt Cowan, Chief Editor, The Bureau Asia

ESG Communications Handbook

Environmental, Social, and Governance (ESG) is an increasing focus for many brands in APAC as these initiatives shape and influence investor and public perception. This handbook, which is a resource for investor relations professionals, public relations professionals and board secretaries, covers the importance of ESG and information disclosure by listed companies. It also shares how companies can communicate their ESG efforts in a way that feels authentic to audiences and builds trust.

Write Powerful Product Launch Press Releases with Audience in Mind

During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.

PR Newswire’s APAC Media Landscape 2022

Get insights into trends and developments in the media industry across 9 markets in the Asia-Pacific region. The media landscape in APAC can be diverse and complex with cultures and information consumption habits that vary from market to market.

5 Creative Ways to Amplify Your News Beyond the Press Release

As a savvy PR pro, you know press releases are key to an effective comms strategy; however, sharing your news shouldn't end with a one-and-done press release?

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times.

Editor’s Pick from August: Presenting Your Financial Results

Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4.

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic

The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

5 Benefits of Sharing Your Story Through Sponsored Placement

Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?

Media Digitalization in APAC: Trends and Strategies

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us.

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.