5 Creative Ways to Amplify Your News Beyond the Press Release
Mar 01, 2024

5 Creative Ways to Amplify Your News Beyond the Press Release

We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post
Sep 29, 2022

Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times
Sep 29, 2022

Behind The Byline Podcast: With Eiko Endo, Reporter, The Oriental Times

Accepting and overcoming anxiety about the future is a lesson Eiko Endo learned as a journalist at The Oriental Times.

Editor’s Pick from August: Presenting Your Financial Results
Sep 23, 2022

Editor’s Pick from August: Presenting Your Financial Results

Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4.

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic
Sep 20, 2022

Strategies to Revive the Tourism Industry After the COVID-19 Pandemic

The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.

2022 Media Database Buyer’s Guide
Sep 13, 2022

2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea
Aug 22, 2022

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea
Aug 22, 2022

Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.

5 Benefits of Sharing Your Story Through Sponsored Placement
Aug 19, 2022

5 Benefits of Sharing Your Story Through Sponsored Placement

Secure more media coverage with Sponsored Placement Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach of your company’s latest news story?

Media Digitalization in APAC: Trends and Strategies
Aug 18, 2022

Media Digitalization in APAC: Trends and Strategies

First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined us.

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Aug 14, 2022

The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.

4 Steps to a Personalized PR Lifecycle
Jul 20, 2022

4 Steps to a Personalized PR Lifecycle

Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.

The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Jul 18, 2022

The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers.

Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations
Jun 27, 2022

Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations

As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see.

14 Ways to Make (or Break) Relationships with Journalists
Jun 21, 2022

14 Ways to Make (or Break) Relationships with Journalists

Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.

Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times
May 24, 2022

Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times

For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.

APAC PR Planning Toolkit 2022
May 23, 2022

APAC PR Planning Toolkit 2022

Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.

Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
Apr 26, 2022

Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia

From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.

International Women’s Day 2022: #BreakTheBias Through Communications
Mar 07, 2022

International Women’s Day 2022: #BreakTheBias Through Communications

Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.

Cision's 2022 Global State of the Media Report
Jan 31, 2022

Cision's 2022 Global State of the Media Report

Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.

PR Newswire APAC Communications Calendar 2022
Dec 21, 2021

PR Newswire APAC Communications Calendar 2022

Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.