Resources

What Is a Press Kit vs. a Media Kit? Templates & Examples

Let’s dive into the world of press kits vs. media kits to help you navigate these essential PR tools.

New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025

To help set you up for success in 2025, we’ve identified three New Year's resolutions that won’t fizzle out after a few months, but instead are strategically designed to elevate your PR initiatives throughout the year.

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams

This year, we’ve uncovered some fascinating differences between agencies and in-house PR teams. Our deeper dive into the data from our 2024 Global Comms Report, which shows how both groups are tackling today’s challenges and embracing the opportunities – from data reliance and AI adoption to managing communications in a crisis.

What Themes to Expect and How to Maximize Media Coverage at CES 2025

CES serves as a critical platform where industry leaders and innovators come together to showcase and explore emerging technologies. What will be the major themes at CES 2025?

APAC PR Calendar 2025

PR Calendar 2025 – Download the calendar so that your PR campaigns are perfectly timed for maximum impact!

5 Winter Releases that Capture the Festive Spirit

If you’re preparing a holiday-themed release and are searching for some inspiration, look no further than these great holiday-themed press releases that are sure to spread warmth and joy!

2025 PR and Comms Content Planning Calendar

In PR and communications, early planning and the right timing are key to an effective strategy. The sooner you start with your strategic PR plan, the better. But with so much going on, knowing where to start, what to prioritize, and how to keep track of it all can quickly become overwhelming. That’s why we’ve created the 2025 PR and Communications Content Planning Calendar.

2024 State of the Media Report: Food and Beverage Edition

PR's Guide to Working with Food and Beverage Journalists in 2024

How to Write an AP Style Press Release: Format & Examples

In the fast-paced world of media relations, there's one crucial element to understand: how to write an AP-style press release.

[On-demand Webinar] Reimagine the Press Release with AI

Join our experts as they discuss PR Newswire’s new AI innovations designed to maximize audience engagement and boost the effectiveness of your communications.

How to Communicate with AI Skeptics

Many organizations are not taking into account how challenging it is to overcome initial skepticism of any new technology that changes the way people work.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.

How Healthcare Companies Are Using Press Releases

Healthcare PR professionals face unique challenges: sharing complex medical information, navigating rules and regulations and cutting through the noise to reach your target audience. It’s not always easy to get your message out effectively. You just need to learn the ins and outs of healthcare press release distribution.

Holiday Gift Guide Pitching Kit

In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.

Embracing Sustainability: How Businesses Can Align with COP29 Priorities for a Greener Image

Media Q&A with Cat Nelson, Editor of PostMag, the newly revamped Sunday supplement from South China Morning Post

Read to find out what Cat Nelson, Editor of PostMag, South China Morning Post, has to say during our media Q&A session with her.

What is Crisis Communication? Definitions & Strategies

Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Read to uncover the 3 reasons why multimedia should be part of your comms strategy

The Complete Guide to Effective Media Monitoring for PR

Media monitoring can be easier to manage when you have an effective strategy in place. Get this guide to learn the whys and hows of media monitoring so you can see the full impact of your work.

[On-demand Webinar] Unlocking Effective Communications Strategies

Press releases are evolving, but how are PR pros adapting? Learn from our experts as they discuss our 2024 State of the Press Release Report and more. Watch now!

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Let's dive into what sentiment analysis is and how to use it effectively.

3 Questions that Hold the Key to a Great Product Launch Press Release

Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.

6 of Your Burning PR Questions Answered

We've pulled together some of the most common PR questions.

Social Media Monitoring: What Is It and Why Is It Important?

Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.