7 Steps to Turn PR Metrics Into Meaningful Action
Feel like you’re drowning in PR data? You’re not alone. We've created this tip sheet to help you navigate your PR measurement efforts and convert your data into actionable insights that support your strategy.
![[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR](/content/dam/prnewswire/resources/webinars/prn-speakers-keywords-conversations.png "[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR")
[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR
Join our experts for a timely conversation on how large language models (LLMs) are reshaping search results and what that means for bold visibility, the implications of AI-generated summaries and actionable strategies for adapting your content to stay visible in AI-powered search results.
.png "10 Media Pitching Tips Directly From Journalists")
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
What Is Digital PR? Definition, Examples and Benefits
How do the most successful companies build their reputation, drive traffic and create genuine connections online? The answer is digital PR, and it’s more than just a buzzword.
Tips, Strategies and Examples for Impactful Travel Press Releases
Whatever news you need to share, getting your travel press release right can be the difference between being ignored and making headlines. Here’s how.
Spotlight: 10 Most Popular Press Releases in May & Jun
May & Jun Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
Exclusive: The Global Labubu Phenomenon - CisionOne AI Assistant Analyzes its International Popularity
This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless buzz. The question then is precisely how widespread is Labubu’s international appeal?
How to Measure Press Release ROI and Other KPIs
In today's data-driven world, simply sending out press releases isn't enough—you need to show they're making an impact. Your leadership team wants to see concrete results that justify your PR spend, especially when budgets are tight.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
Product Launch Press Releases: Format & Examples
Learn how to craft a press release for a product launch that puts your news in front of journalists, customers and industry insiders who can help spread the word.
2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant
PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.
3 Important Takeaways from the 2025 State of the Media Report
Whether you have already read this year’s report and want to contextualize the key findings or have yet to read it and want a sneak preview, we’re breaking down a few of the main lessons to take away.
Vacation Time in PR: How to Pitch Travel Reporters
Use these exclusive insights from our 2025 State of the Media Report to not only secure coverage when you pitch travel and leisure journalists but also build strong relationships with them and other media influencers.
Spotlight: 10 Most Popular Press Releases in Mar & Apr
Mar & Apr Recap: Get inspired by the content tactics these brands used to stand out and engage their audiences.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
How PR Teams are Rethinking Their Social Media Strategies
Among the biggest topics we explored this year was how communication teams are leveraging social media to engage their target audiences.
6 Tips for PR Pros to Build (and Maintain) Relationships with Journalists and Influencers
How to move beyond one-and-done pitches to forge lasting partnerships that deliver real results?
How to Write a Press Release Headline That Actually Gets Noticed (Expert Tips & Examples)
Even the most newsworthy story won't make an impact if no one reads past the headline.
7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
How PR and Marketing Can Work Better Together
A lack of communication and organization between marketing and PR can lead the two to deliver unclear messages and miss out on opportunities for growth. With that in mind, let’s look at how both functions can work together and how best to define them both.
16 Effective AI Prompts for PR Pros
This tip sheet equips you with examples of starter prompts you can use immediately or customize to align with your team’s unique requirements.
The Best Brand Influencers Could Be Right Under Your Nose
PR and communications professionals have long wrestled with challenges when it comes to the best influencers for their brands. Do celebrities still hold the power of persuasion? Read our article to find out.