How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists—and putting the “relation” aspect of public relations at the center of your strategy.
APAC PR Calendar 2024
PR Calendar 2024 – Never miss an important event, occasion or date again!
APAC PR Calendar 2024
It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.
How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both activities involve attracting the attention of potential customers and investors—which, in turn, requires a good understanding of branding. A press release for startups is the perfect tool to help achieve these goals.
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
Almost every industry event marks a unique opportunity for brands to connect, engage, and make a lasting impression. For PR and comms professionals, one of the biggest challenges around events lies in maximizing coverage and impact to ensure a valuable return on investment. One good place to start is looking to the past – whether it’s your brand’s history or industry successes.
Five Ways Premium Content Will Elevate Your PR Strategy
If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches, fosters thought leadership, and serves as a valuable resource for content creation.
What Is Social Media Analytics?
Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.
A Use Case Guide on Leveraging the Power of Brand-Building Stories
Press releases are essential to controlling your brand’s narrative and in sharing your moments that matter. But getting your story to the people you want to reach isn’t easy. That’s why the way you distribute news is critical and can make all the difference in reach and impact.
LUXASIA Enjoys A Boost in Corporate Brand Awareness in Previously Unreached Territories via PR Newswire
LUXASIA, a leading beauty omni-channel brand-builder of Asia Pacific, hits all their objectives, which includes boosting its corporate brand awareness in previously unreached territories via PR Newswire's integrated press release dissemination service.
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
The Art of Social PR
The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.
Navigating the AI Wave: Key Insights for PR and Communications Professionals
In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools is crucial to harness their potential effectively as we look towards 2024.
Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications strategy for CES 2024.
How to Use Data Visualization for Effective Communication?
Who wants to sift through an endless wall of text to get the information they need? It is essential for your press release to contain meaningful data yet still be digestible and shareable. The solution to this challenge? Infographics!
Unlocking the Power of Exclusive Content and Meaningful Messaging - Key takeaways from the Comms Connect Event in Australia
On October 31, 2023, Cision PR Newswire Australia celebrated its inaugural event in Sydney. PR professionals from diverse sectors gathered for Comms Connect Australia, drawing in a lively and engaged audience in the Park View Bar at Moore Park Golf Course.
PR Newswire’s Definitive Guide to Crafting an Engaging Press Release
The press release is the culmination of months or years of hard work and should be designed to maximize engagement with your target audience. If you’ve ever wondered how to format your press release for optimal success, we have put all of our data-backed recommendations into a comprehensive guide.
A Guide To Investor Relations Website Essentials
Truly effective IR websites transcend the mere dissemination of data. Instead, they serve as dynamic platforms brimming with fresh resources, keeping stakeholders actively engaged and informed – all while managing the critical perception audiences’ have of the company.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
How to Master Year-End Comms and Finish 2023 Strong?
Ten months down, and just under two to go! But how do we make the most of the year as we get closer to the finish line? What can we do to finish 2023 strong? In short: a lot!
Leveraging AI in Public Relations: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. The challenge for PR and comms professionals who are tasked with managing brand reputation lies in the sheer volume of data available to monitor and try to make sense of.
A PR Newswire Use Case Guide for Agencies
At PR Newswire, our mission is to arm agencies with the tools they need to help their clients build awareness, strengthen their brands and move the needle on market and public sentiment—in a media environment where it’s tougher than ever to break through the noise and get noticed. That’s why we’ve put together a use case guide just for agencies to help leverage the resources available to them to succeed.
How Brands Can Battle Misinformation (And Why They Need To)
In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organizations, and society at large. While the responsibility to combat misinformation often falls on governments and media outlets, brands – and the PR and comms teams behind them – play a pivotal role in this fight, as well.
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of scepticism.
What Is Public Relations in Marketing? Definition & Examples
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the two parts of this term.