The 5 W's of Social Listening for PR
Jun 02, 2025

The 5 W's of Social Listening for PR

We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.

The 5 Best Tips for PR Writing
Apr 10, 2025

The 5 Best Tips for PR Writing

The content you write for your PR strategy is a double-edged sword. Let’s make sure you polish the right edge. Explore top tips for PR writing so you can develop captivating, authentic, and consistent content for your brand.

Media Kit Checklist for PR Pros
Apr 10, 2025

Media Kit Checklist for PR Pros

From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.

10 Ways to Amplify Your Press Release Content
Apr 05, 2025

10 Ways to Amplify Your Press Release Content

Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.

How to Send a Press Release to Local Media & Newspapers
Apr 04, 2025

How to Send a Press Release to Local Media & Newspapers

Learning how to send a press release to local media is one of the most effective ways for small businesses and local organizations to share their story, connect with their community and expand their reach. If you want to get your message in front of the right audience at the right time, this guide can help.

How to Get the Most Out of bauma 2025: A Practical Guide
Apr 03, 2025

How to Get the Most Out of bauma 2025: A Practical Guide

bauma, the world’s largest trade fair for the construction industry, is returning to Munich, Germany, from April 7 to April 13, 2025. Here’s how to make the most of bauma 2025 for your brand.

How Media Monitoring Can Help with PR Competitive Intelligence
Apr 02, 2025

How Media Monitoring Can Help with PR Competitive Intelligence

Media monitoring can be a powerful competitive intelligence tool. Those same platforms you use for tracking brand sentiment, media mentions, and audience reach can do the same for your competitors. From there, the information you gather can support your strategic decision-making and give you a competitive advantage.

PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
Apr 01, 2025

PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management

Given the speed with which we’re moving, what does 2025 have in store for comms teams? During a recent Cision webinar, industry experts came together to discuss this very question.

7 Strategies to Grow Your PR Agency
Apr 01, 2025

7 Strategies to Grow Your PR Agency

In order to survive, agencies need to be more strategic than ever. But with the right approach, your PR agency can thrive, even in difficult times. Here are seven strategies to help you attract more clients and expand your PR business.

Media Relations Strategies to Bring to 2025
Mar 24, 2025

Media Relations Strategies to Bring to 2025

Here are some of the biggest takeaways for PR and communications teams based on this question “What can PR teams do to build those all-important relationships in an increasingly digital-first world?”

Financial Earnings Press Releases: Guidelines & Examples
Mar 18, 2025

Financial Earnings Press Releases: Guidelines & Examples

Want to make your earnings and financial press releases work harder for your business? Learn how to craft releases that inform, engage and build confidence in your company’s finances.

The Complete Guide to Using AI in PR
Mar 15, 2025

The Complete Guide to Using AI in PR

We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.

How to Write a Press Release: Tips and Best Practices
Mar 13, 2025

How to Write a Press Release: Tips and Best Practices

What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades.

How Tech Companies Use Press Releases
Mar 13, 2025

How Tech Companies Use Press Releases

Between new innovations launching every day and tough competition, tech companies need smart ways to share their stories and updates with the world. That’s just what technology press releases are for.

3 Ways Generative AI Can (Actually) Help with Creativity
Mar 12, 2025

3 Ways Generative AI Can (Actually) Help with Creativity

Generative AI is a valuable resource that can help you overcome some of the challenges of the writing process. Let’s explore the best use cases.

Spotlight: 10 Most Popular Press Releases in Jan & Feb
Mar 08, 2025

Spotlight: 10 Most Popular Press Releases in Jan & Feb

Jan & Feb Recap: Discover which content best practices these brands implemented to maximize visibility and engagement with their press releases.

Why Brands are Embracing Multichannel Amplification™
Mar 06, 2025

Why Brands are Embracing Multichannel Amplification™

The most fruitful comms strategies include a holistic, Multichannel AmplificationTM approach wherein brands expand the reach of their message using multiple channels.

[On-demand Webinar] The Role of AI in Managing a Comms Crisis
Mar 02, 2025

[On-demand Webinar] The Role of AI in Managing a Comms Crisis

In this panel, we discuss AI's impact on PR, from enhancing communication strategies to revolutionizing media relations.

Crisis Communications Tactics for Your Brand
Feb 28, 2025

Crisis Communications Tactics for Your Brand

Established crisis communication techniques make it easier to put the right strategy in place to resolve the situation. That’s why we’ve put together a toolkit of resources to make sure you know what to do in a crisis and how to emerge stronger than ever.

How to Use Quotes in a Press Release: Format & Examples
Feb 27, 2025

How to Use Quotes in a Press Release: Format & Examples

To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.

2025 Comms Report
Feb 27, 2025

2025 Comms Report

The eighth edition of the Comms Report brings forward new insights into the trends, challenges, and opportunities for PR and corporate communications teams. The collaboration between Cision and PRWeek places a magnifying glass on the PR and comms sector, uncovering key takeaways and competitive intel your team can use to formulate more effective strategies.

The AI Maturity Model: Level Up Your PR Knowledge
Feb 19, 2025

The AI Maturity Model: Level Up Your PR Knowledge

The AI Maturity Model: Level Up Your PR Knowledge looks at the three stages of AI development in the role of PR, examines how the AI maturity level will continue to grow, and the impact this growth will have on both individual level and the industry at large.

Beyond the Games: PR & Comms Lessons from Squid Game
Feb 13, 2025

Beyond the Games: PR & Comms Lessons from Squid Game

Squid Game, a South Korean dystopian thriller is one of the most-watched show on Netflix, the streaming platform thanks to its high relatability, the ability to draw an emotional connection among viewers and more. Read to find out what PR and comms pros can learn from it.

How to Write a Media Pitch: Examples & Template
Feb 08, 2025

How to Write a Media Pitch: Examples & Template

Learning how to write a media pitch can help you not only capture attention and generate media coverage but also make meaningful long-term connections with reporters.

Partnership Press Releases: Tips, Tricks and Examples
Feb 07, 2025

Partnership Press Releases: Tips, Tricks and Examples

Are you struggling to showcase your company’s latest partnership? It can be tricky to write a press release that balances brand promotion while also highlighting the partnership’s value. Let’s dive in and explore how to announce a partnership in a press release.