Inside PR 2026: Trends, Challenges, and What’s Next
What does 2026 hold for the PR industry? We surveyed nearly 600 PR and comms professionals to answer this very question. Inside PR 2026: Trends, Challenges, and What’s Next offers a comprehensive, in-depth look at the current state of the PR industry – identifying the key challenges, emerging opportunities, and strategic priorities that will shape the year ahead.
How to Choose the Best Press Release Service to Maximize AI SEO Impact
Not all newswires are created equal, and choosing the right one can mean the difference between a press release that drives measurable SEO gains and one that fades away. This guide explains what makes a newswire effective for AI SEO, how to evaluate your options and why PR Newswire offers distinct advantages for AI-powered campaigns.
How Press Releases Make Your Business Discoverable in AI Search
AI search is changing how people search and how businesses get discovered. With tools like Google’s Search Generative Experience, ChatGPT, and voice assistants gaining traction in the search landscape, organic success now depends on more than keywords. The new objectives now include credibility, relevancy, authority and structure.
2025 PR Reboot: How Vietnamese Brands Are Turning PR into a Global Growth Engine
Comms Connect Vietnam 2025 marked PR Newswire’s 7th anniversary in Vietnam with a dynamic gathering of communications professionals, marketers, and brand leaders in Ho Chi Minh City. Read to find out what insights were shared and discussed.
![[On-demand Webinar] The Media Mindset: What Journalists Want in 2025](/content/dam/2025-sotm-webinar/SOTM-On-Demand-2.jpg "[On-demand Webinar] The Media Mindset: What Journalists Want in 2025")
[On-demand Webinar] The Media Mindset: What Journalists Want in 2025
Whether you're refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025. Watch the Session Now!
How to Follow Up on a Media Pitch: PR Advice from Journalists
To follow up, or not to follow up? That is the question many public relations practitioners ponder after sending out a media pitch. It’s also a question without a definitive answer, as not all journalists have the same philosophy on the subject.
How to Choose the Best Press Release Distribution Service
There are many press release and content distribution providers from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives. Download our guide to learn what questions to ask when evaluating a press release distribution service.
![[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR](/content/dam/prnewswire/resources/webinars/prn-speakers-keywords-conversations.png "[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR")
[On-demand Webinar] From Keywords to Conversations: How AI Search is Reshaping PR
Join our experts for a timely conversation on how large language models (LLMs) are reshaping search results and what that means for bold visibility, the implications of AI-generated summaries and actionable strategies for adapting your content to stay visible in AI-powered search results.
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10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
10 Media Pitching Tips Directly From Journalists
With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
What Is Digital PR? Definition, Examples and Benefits
How do the most successful companies build their reputation, drive traffic and create genuine connections online? The answer is digital PR, and it’s more than just a buzzword.
Tips, Strategies and Examples for Impactful Travel Press Releases
Whatever news you need to share, getting your travel press release right can be the difference between being ignored and making headlines. Here’s how.
Spotlight: 10 Most Popular Press Releases in May & Jun
May & Jun Recap: Learn the content strategies these brands employed to grab attention and boost engagement.
Exclusive: The Global Labubu Phenomenon - CisionOne AI Assistant Analyzes its International Popularity
This new top-tier sensation has not only showcased the strength of Chinese brands globally but has also exploded as a worldwide social media hit. The topic and visuals of this viral plush toy frequently appear on trending lists and generate endless buzz. The question then is precisely how widespread is Labubu’s international appeal?
How to Measure Press Release ROI and Other KPIs
In today's data-driven world, simply sending out press releases isn't enough—you need to show they're making an impact. Your leadership team wants to see concrete results that justify your PR spend, especially when budgets are tight.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
The 5 W's of Social Listening for PR
We created a tip sheet that answers these questions, which will help guide your social listening strategy and help you transform online conversations into actionable insights.
A Beginner’s Guide to Creating an Effective Press Release
In this handy guide, we walk through the steps you need to create and send your perfect press release.
Product Launch Press Releases: Format & Examples
Learn how to craft a press release for a product launch that puts your news in front of journalists, customers and industry insiders who can help spread the word.
2025 State of the Media Report: APAC Journalists Have a Type, It’s Called – Relevant
PR pros should take a page out of the modern dating book! They should find out their journalists’ type before making any detrimental moves that might jeopardize any chances of building a trusted relationship.
3 Important Takeaways from the 2025 State of the Media Report
Whether you have already read this year’s report and want to contextualize the key findings or have yet to read it and want a sneak preview, we’re breaking down a few of the main lessons to take away.
Vacation Time in PR: How to Pitch Travel Reporters
Use these exclusive insights from our 2025 State of the Media Report to not only secure coverage when you pitch travel and leisure journalists but also build strong relationships with them and other media influencers.
Spotlight: 10 Most Popular Press Releases in Mar & Apr
Mar & Apr Recap: Get inspired by the content tactics these brands used to stand out and engage their audiences.
2025 State of the Media Report
Cision's 2025 State of the Media Report is based on a survey of more than 3000 journalists, revealing exclusive insights and tactical takeaways for PR pros.
How PR Teams are Rethinking Their Social Media Strategies
Among the biggest topics we explored this year was how communication teams are leveraging social media to engage their target audiences.