4 Ways to Use Social Media for PR
Jan 25, 2025

4 Ways to Use Social Media for PR

In this tip sheet, we uncover different ways PR professionals can maximize social media’s potential – both personally and professionally.

3 Reasons Multimedia Should Be Part of Your Comms Strategy
Nov 05, 2024

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Read to uncover the 3 reasons why multimedia should be part of your comms strategy

What is Crisis Communication? Definitions & Strategies
Nov 05, 2024

What is Crisis Communication? Definitions & Strategies

Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.

The Complete Guide to Effective Media Monitoring for PR
Nov 05, 2024

The Complete Guide to Effective Media Monitoring for PR

Media monitoring can be easier to manage when you have an effective strategy in place. Get this guide to learn the whys and hows of media monitoring so you can see the full impact of your work.

[On-demand Webinar] Unlocking Effective Communications Strategies
Oct 30, 2024

[On-demand Webinar] Unlocking Effective Communications Strategies

Press releases are evolving, but how are PR pros adapting? Learn from our experts as they discuss our 2024 State of the Press Release Report and more. Watch now!

What is Sentiment Analysis? Definition, Examples & How to Use Effectively
Oct 30, 2024

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Let's dive into what sentiment analysis is and how to use it effectively.

3 Questions that Hold the Key to a Great Product Launch Press Release
Oct 22, 2024

3 Questions that Hold the Key to a Great Product Launch Press Release

Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.

6 of Your Burning PR Questions Answered
Oct 14, 2024

6 of Your Burning PR Questions Answered

We've pulled together some of the most common PR questions.

Social Media Monitoring: What Is It and Why Is It Important?
Oct 04, 2024

Social Media Monitoring: What Is It and Why Is It Important?

Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
Sep 27, 2024

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR

We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.

2024 State of the Press Release Report
Sep 21, 2024

2024 State of the Press Release Report

This year’s State of the Press Release Report covers: - How to optimize headlines for maximum visibility - Insights into the use of generative AI in press release creation - Why the inclusion of multimedia with releases is essential - The increasing use of multichannel communications strategies

What Is Press Release Analytics? PR Measurement Tools and More
Sep 19, 2024

What Is Press Release Analytics? PR Measurement Tools and More

Elevate your PR game with press release analytics. Learn to optimise campaigns and track performance for impactful results! Discover more now.

South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report
Sep 12, 2024

South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report

Read to find out valuable insights on South Korea's dynamic media ecosystem.

How to Promote a Press Release: Tactics and Strategies
Sep 11, 2024

How to Promote a Press Release: Tactics and Strategies

The landscape of press release promotion is transforming. To amplify your reach and ensure your news gets noticed, it’s time to rethink how to promote a press release.

The Ultimate Toolkit for Getting Your Press Release Noticed
Sep 11, 2024

The Ultimate Toolkit for Getting Your Press Release Noticed

We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.

Free Press Release Templates and Examples
Sep 06, 2024

Free Press Release Templates and Examples

Explore our free press release template and collection of examples. Craft compelling press releases effortlessly with our expert-curated resources.

Press Release vs. News Release: What's the Difference?
Aug 31, 2024

Press Release vs. News Release: What's the Difference?

As you dig deeper into the PR world, you might hear several different terms used that seem to mean the same thing. One of the most common questions is about the definition of press release vs. news release. Read to find out the differences now.

The Complete Guide to PR Pitching
Aug 30, 2024

The Complete Guide to PR Pitching

In The Complete Guide to PR Pitching, we take a deep dive into all the important elements of pitching to share pitching tactics and approaches you likely haven’t seen elsewhere.

The Multichannel Communications Playbook
Aug 29, 2024

The Multichannel Communications Playbook

In our latest guide, we outline why a multichannel comms strategy is essential for driving revenue generation, improving ROI and reaching new audiences.

Most Desired News by Japanese Media - Key takeaways from the Comms Connect Event in Japan
Aug 21, 2024

Most Desired News by Japanese Media - Key takeaways from the Comms Connect Event in Japan

On July 19, 2024, Cision PR Newswire Japan held its first ever event! Read on to find out some of the event highlights.

How Do You Nail a Release About Travel and Tourism?
Aug 18, 2024

How Do You Nail a Release About Travel and Tourism?

Read to discover tips that would aid you in crafting travel and tourism-themed releases.

7 Must-Have PR KPIs to Measure Your Communications Campaign
Aug 06, 2024

7 Must-Have PR KPIs to Measure Your Communications Campaign

Finding measurable and comparable key performance indicators (KPIs) over time that reflect the work invested and the impact of that work is a central concern for PR professionals. To make it easy for you, we’ve outlined seven metrics that every communication professional should look to roll into their KPI reports.

10 Media Pitching Tips Directly From Journalists
Aug 03, 2024

10 Media Pitching Tips Directly From Journalists

Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.

3 Must-Have Elements for Your Next Press Release
Aug 02, 2024

3 Must-Have Elements for Your Next Press Release

It is WORTH making your press release stand out – and here’s how. Read to find out the must-haves for your press releases, ways to get the most mileage out of each release, and how to understand if your efforts are paying off.

7 Tips for Building Dynamic Media Relationships
Jul 30, 2024

7 Tips for Building Dynamic Media Relationships

In our recent Comms Connect event in Beijing, Lynn Liu, VP of Audience Development and Distribution Services of PR Newswire APAC, shared 7 tips based on the findings from our 2024 State of the Media Report that could help one foster fulfilling and mutually beneficial media relationships.