Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
How to Use Quotes in a Press Release: Format & Examples
To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.
2025 Comms Report
The eighth edition of the Comms Report brings forward new insights into the trends, challenges, and opportunities for PR and corporate communications teams. The collaboration between Cision and PRWeek places a magnifying glass on the PR and comms sector, uncovering key takeaways and competitive intel your team can use to formulate more effective strategies.
The AI Maturity Model: Level Up Your PR Knowledge
The AI Maturity Model: Level Up Your PR Knowledge looks at the three stages of AI development in the role of PR, examines how the AI maturity level will continue to grow, and the impact this growth will have on both individual level and the industry at large.
Beyond the Games: PR & Comms Lessons from Squid Game
Squid Game, a South Korean dystopian thriller is one of the most-watched show on Netflix, the streaming platform thanks to its high relatability, the ability to draw an emotional connection among viewers and more. Read to find out what PR and comms pros can learn from it.
How to Write a Media Pitch: Examples & Template
Learning how to write a media pitch can help you not only capture attention and generate media coverage but also make meaningful long-term connections with reporters.
Partnership Press Releases: Tips, Tricks and Examples
Are you struggling to showcase your company’s latest partnership? It can be tricky to write a press release that balances brand promotion while also highlighting the partnership’s value. Let’s dive in and explore how to announce a partnership in a press release.
4 Ways to Use Social Media for PR
In this tip sheet, we uncover different ways PR professionals can maximize social media’s potential – both personally and professionally.
10 PR Tactics to Bring to Your Strategy in 2025
To help you start 2025 off with a bang, we've chosen 10 of 2024’s most compelling takeaways, gleaned from 12 months of reports, analyses, webinars, and expert insight. Here, we present – in no particular order – 10 public relations tactics to bring into 2025.
The Complete Guide to PR Measurement
The Complete Guide to PR Measurement dives deep into everything you need to know about untangling all the data and analytics available, showing results, building strategies, and proving your value.
Your Toolkit for PR Success in 2025
No matter how ambitious your goals are for the New Year, this toolkit covers what you need to start 2025 on the right foot.
Thailand Media Landscape: Opportunities and Challenges Ahead in 2025
The Thailand Media Landscape 2024-2025 report by Dataxet Limited presents trends, data, and movements across various media platforms, including perspectives from academics, mass media professionals, influencers, and content creators through exclusive interviews.
The Complete Guide to Crisis Communication
Whether you’re building your crisis comms strategy from scratch or want to make sure your current plan covers all the bases, The Complete Guide to Crisis Communication has all the details you need to prepare for whatever may come.
Three Reasons Traditional 'Click to Share' Social Post Buttons Fall Short
"Click to share" buttons on a piece of content are a helpful way to spread your message, but they have failed to achieve widespread adoption. We'll explore the challenges of traditional social sharing functionality and how to address these challenges.
Do Press Releases Help SEO? Benefits & Best Practices
Let’s define why press releases are good for SEO, walk through the benefits and learn what it takes to maximise their value.
Special Edition: Looking Back at 2024's Top Press Releases from APAC
We’ve compiled a select list of releases that grabbed our attention with great newsworthy content, while also reeling in views and media pick-ups in 2024 from APAC.
What Is a Press Kit vs. a Media Kit? Templates & Examples
Let’s dive into the world of press kits vs. media kits to help you navigate these essential PR tools.
New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025
To help set you up for success in 2025, we’ve identified three New Year's resolutions that won’t fizzle out after a few months, but instead are strategically designed to elevate your PR initiatives throughout the year.
2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
This year, we’ve uncovered some fascinating differences between agencies and in-house PR teams. Our deeper dive into the data from our 2024 Global Comms Report, which shows how both groups are tackling today’s challenges and embracing the opportunities – from data reliance and AI adoption to managing communications in a crisis.
What Themes to Expect and How to Maximize Media Coverage at CES 2025
CES serves as a critical platform where industry leaders and innovators come together to showcase and explore emerging technologies. What will be the major themes at CES 2025?
APAC PR Calendar 2025
PR Calendar 2025 – Download the calendar so that your PR campaigns are perfectly timed for maximum impact!
5 Winter Releases that Capture the Festive Spirit
If you’re preparing a holiday-themed release and are searching for some inspiration, look no further than these great holiday-themed press releases that are sure to spread warmth and joy!
2025 PR and Comms Content Planning Calendar
In PR and communications, early planning and the right timing are key to an effective strategy. The sooner you start with your strategic PR plan, the better. But with so much going on, knowing where to start, what to prioritize, and how to keep track of it all can quickly become overwhelming. That’s why we’ve created the 2025 PR and Communications Content Planning Calendar.
2024 State of the Media Report: Food and Beverage Edition
PR's Guide to Working with Food and Beverage Journalists in 2024
How to Write an AP Style Press Release: Format & Examples
In the fast-paced world of media relations, there's one crucial element to understand: how to write an AP-style press release.