Resources

[On-demand Webinar] Reimagine the Press Release with AI

Join our experts as they discuss PR Newswire’s new AI innovations designed to maximize audience engagement and boost the effectiveness of your communications.

How to Communicate with AI Skeptics

Many organizations are not taking into account how challenging it is to overcome initial skepticism of any new technology that changes the way people work.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.

How Healthcare Companies Are Using Press Releases

Healthcare PR professionals face unique challenges: sharing complex medical information, navigating rules and regulations and cutting through the noise to reach your target audience. It’s not always easy to get your message out effectively. You just need to learn the ins and outs of healthcare press release distribution.

Holiday Gift Guide Pitching Kit

In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.

Embracing Sustainability: How Businesses Can Align with COP29 Priorities for a Greener Image

Media Q&A with Cat Nelson, Editor of PostMag, the newly revamped Sunday supplement from South China Morning Post

Read to find out what Cat Nelson, Editor of PostMag, South China Morning Post, has to say during our media Q&A session with her.

What is Crisis Communication? Definitions & Strategies

Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Read to uncover the 3 reasons why multimedia should be part of your comms strategy

The Complete Guide to Effective Media Monitoring for PR

Media monitoring can be easier to manage when you have an effective strategy in place. Get this guide to learn the whys and hows of media monitoring so you can see the full impact of your work.

[On-demand Webinar] Unlocking Effective Communications Strategies

Press releases are evolving, but how are PR pros adapting? Learn from our experts as they discuss our 2024 State of the Press Release Report and more. Watch now!

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Let's dive into what sentiment analysis is and how to use it effectively.

3 Questions that Hold the Key to a Great Product Launch Press Release

Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.

6 of Your Burning PR Questions Answered

We've pulled together some of the most common PR questions.

Social Media Monitoring: What Is It and Why Is It Important?

Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.

Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR

We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.

2024 State of the Press Release Report

This year’s State of the Press Release Report covers: - How to optimize headlines for maximum visibility - Insights into the use of generative AI in press release creation - Why the inclusion of multimedia with releases is essential - The increasing use of multichannel communications strategies

What Is Press Release Analytics? PR Measurement Tools and More

Elevate your PR game with press release analytics. Learn to optimise campaigns and track performance for impactful results! Discover more now.

South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report

Read to find out valuable insights on South Korea's dynamic media ecosystem.

How to Promote a Press Release: Tactics and Strategies

The landscape of press release promotion is transforming. To amplify your reach and ensure your news gets noticed, it’s time to rethink how to promote a press release.

The Ultimate Toolkit for Getting Your Press Release Noticed

We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.

Free Press Release Templates and Examples

Explore our free press release template and collection of examples. Craft compelling press releases effortlessly with our expert-curated resources.

Press Release vs. News Release: What's the Difference?

As you dig deeper into the PR world, you might hear several different terms used that seem to mean the same thing. One of the most common questions is about the definition of press release vs. news release. Read to find out the differences now.

The Complete Guide to PR Pitching

In The Complete Guide to PR Pitching, we take a deep dive into all the important elements of pitching to share pitching tactics and approaches you likely haven’t seen elsewhere.