5 Creative Ways to Amplify Your News Beyond the Press Release
Mar 01, 2024

5 Creative Ways to Amplify Your News Beyond the Press Release

We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.

PR Statistics: 2024 Global Comms Report by the Numbers
Feb 28, 2024

PR Statistics: 2024 Global Comms Report by the Numbers

The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry’s biggest trends and challenges. The full report is available to download now, but if you’re looking for quick takeaways, we’ve pulled out key PR statistics from the report’s global data to give you food for thought.

How to Craft an Engaging Release about AI?
Feb 26, 2024

How to Craft an Engaging Release about AI?

Whether you’re planning to showcase your new AI-enhanced product launches, collaborations, or insights, we’ve gathered some tips and examples that will help you to craft a release about AI that stands out.

5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
Feb 18, 2024

5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage

The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit there are a few things their public relations counterparts could do to step up their game.

How Communications Teams Differ Around the World
Feb 06, 2024

How Communications Teams Differ Around the World

We’ve sifted through the survey results from our 2024 Global Comms Report to understand the biggest differences and similarities in how communications teams operate around the world and why it matters.

Thailand Media Landscape: Navigating the Challenges in 2024
Jan 31, 2024

Thailand Media Landscape: Navigating the Challenges in 2024

Thailand’s media landscape is poised to face numerous challenges in 2024 because media and content consumption have become increasingly fragmented. Social media algorithms and artificial intelligence (AI), especially generative AI, have notably been playing a bigger role in shaping how media and content are consumed.

2024 Global Comms Report
Jan 25, 2024

2024 Global Comms Report

This year's Global Comms Report reveals much about the evolution of PR and communications, such as the benefits of increased data reliability, access, interpretation and more.

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Jan 24, 2024

PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024

Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and analytics-about the trends, tools, and tactics they believe will shape the year ahead for the PR and corporate communications industry.

CES 2024 Media Trends Analysis
Jan 23, 2024

CES 2024 Media Trends Analysis

The 2024 Consumer Electronics Show (CES) took place on January 9-12, 2024. The most influential tech event in the world set the theme as Artificial Intelligence (AI) this year. Together with AI, topics involving Mobility, Smart Devices and Robotics are dominating the discussions.

[On-demand Webinar] How ESG Storytelling Impacts Your Brand
Jan 22, 2024

[On-demand Webinar] How ESG Storytelling Impacts Your Brand

Watch our panel of experts as they discuss the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives. PR Newswire’s Glenn Frates moderated the panel, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova.

Beyond the Word of the Year: The Enduring Power of ‘Authentic’ In PR
Jan 16, 2024

Beyond the Word of the Year: The Enduring Power of ‘Authentic’ In PR

Consumers increasingly expect — and demand — open communication, ethical behavior and a behind-the-scenes look at the organizations they engage with. In fact, according to the 2023 Edelman Trust Barometer, 63% of consumers buy from or advocate for brands whose beliefs align with their own.

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
Jan 14, 2024

3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024

The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word matters, staying ahead requires more than just good intentions.

How to Win Over Journalists and Improve Your Earned Media Coverage
Jan 01, 2024

How to Win Over Journalists and Improve Your Earned Media Coverage

Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists—and putting the “relation” aspect of public relations at the center of your strategy.

APAC PR Calendar 2024
Dec 18, 2023

APAC PR Calendar 2024

PR Calendar 2024 – Never miss an important event, occasion or date again!

APAC PR Calendar 2024
Dec 18, 2023

APAC PR Calendar 2024

It’s that time of the year again, when calendars for the new year are in high demand! PR Newswire has got a version that would be the holy grail for PR and communications professionals.

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?
Dec 13, 2023

How can Start-ups Leverage Press Releases to Make the Most of Limited Resources?

Every entrepreneur knows that the early stages of a startup are crucial for a genuine breakthrough and long-term success. It’s important to focus on essential processes like product validation and strategizing to gain initial traction. Both activities involve attracting the attention of potential customers and investors—which, in turn, requires a good understanding of branding. A press release for startups is the perfect tool to help achieve these goals.

PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
Dec 12, 2023

PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)

Almost every industry event marks a unique opportunity for brands to connect, engage, and make a lasting impression. For PR and comms professionals, one of the biggest challenges around events lies in maximizing coverage and impact to ensure a valuable return on investment. One good place to start is looking to the past – whether it’s your brand’s history or industry successes.

Five Ways Premium Content Will Elevate Your PR Strategy
Dec 11, 2023

Five Ways Premium Content Will Elevate Your PR Strategy

If 2024 is the year you truly want to make an impact, adding premium content to your media intelligence efforts can be a game-changer for PR professionals. It enhances credibility, informs decision-making, aids in crafting compelling pitches, fosters thought leadership, and serves as a valuable resource for content creation.

What Is Social Media Analytics?
Dec 09, 2023

What Is Social Media Analytics?

Data is the foundation of PR and comms strategies, and with the right tools, social media data becomes even more powerful. There are plenty of social media analytics use cases that show just how valuable this data can be.

A Use Case Guide on Leveraging the Power of Brand-Building Stories
Dec 07, 2023

A Use Case Guide on Leveraging the Power of Brand-Building Stories

Press releases are essential to controlling your brand’s narrative and in sharing your moments that matter. But getting your story to the people you want to reach isn’t easy. That’s why the way you distribute news is critical and can make all the difference in reach and impact.

LUXASIA Enjoys A Boost in Corporate Brand Awareness in Previously Unreached Territories via PR Newswire
Nov 28, 2023

LUXASIA Enjoys A Boost in Corporate Brand Awareness in Previously Unreached Territories via PR Newswire

LUXASIA, a leading beauty omni-channel brand-builder of Asia Pacific, hits all their objectives, which includes boosting its corporate brand awareness in previously unreached territories via PR Newswire's integrated press release dissemination service.

The Art of Social PR
Nov 27, 2023

The Art of Social PR

The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.

2023 AI Media Landscape Report
Nov 27, 2023

2023 AI Media Landscape Report

The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.

Navigating the AI Wave: Key Insights for PR and Communications Professionals
Nov 27, 2023

Navigating the AI Wave: Key Insights for PR and Communications Professionals

In the fast-evolving landscape of public relations (PR) and communications, artificial intelligence (AI) generative tools have emerged as powerful tools – the likes of ChatGPT, Claude and more. As PR professionals, staying informed about these tools is crucial to harness their potential effectively as we look towards 2024.

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024
Nov 23, 2023

Mastering Brand Communications: Crafting an Effective Strategy for CES 2024

Excitement is building ahead of the largest consumer tech event of the year – Consumer Electronics Show (CES) 2024, set to take place from January 9 – 12 in Las Vegas! Here are some key considerations for crafting an effective communications strategy for CES 2024.