7 Expert Tips for Using Generative AI in PR
Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times
For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.
APAC PR Planning Toolkit 2022
Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.
Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.
Adobe: Proving the Most Accessible and Efficient Path to PR-ROI
This piece originally appeared on PR News and is republished here with permission. Most PR practitioners conflate generating a return on PR investment with proving PR value. The two, however, hold very different meanings.
Cision's 2022 Global State of the Media Report
Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
The Power of Visual Branding
Learn how Adidas steered conversations on social through engaging visual narratives. Everybody loves a story! That's why crafting narratives which keep audiences abuzz is crucial to any PR strategy.
PR Newswire APAC Communications Calendar 2022
Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.
Seeing beyond vanity metrics to understand audience resonance with your stories
E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3.
Macmillan Cancer Support - Cision Insights
Cision has collaborated with Macmillan Cancer Support to implement an effective measurement programme that aligns to their goals.
Admiral - Cision Comms Cloud
Find out how Cision helped Admiral monitor and measure their coverage during a time when the media was dominated by one topic: the pandemic.
Nosy Crow - PR Newswire
Find out how PR Newswire helps Nosy Crow achieve one million downloads three weeks after launch.
Testimonials
See what our customers have to say about Cision’s products, people and services.
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Pladis - Cision Comms Cloud
See how Cision, working with 3 Monkeys Zeno, revolutionised pladis' comms output with the Cision Communications Cloud
Gumtree - Cision Insights
Gumtree worked with Cision Insights to create a robust framework to measure and drive its communications initiatives.
Alzheimer’s Research UK - Cision Comms Cloud & Insights
Increasing their visibility, positioning them as key influencers and increasing their brand profile.