Are APAC communicators maximizing the potential of earned media?
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as earned media is the most effective form of communication.
Generative AI: Where Will It Take Us 10 Years From Now?
The future of AI is full of potential, and while it may challenge some traditional notions of work and creativity, embracing and adapting to these technological advancements will be essential for thriving now and in the years to come.
Editor’s Pick: April's Focus - Good ESG Stories about Earth Day
Trending for April on PR Newswire was the Earth Day-themed press release topic. This year’s theme for Earth Day is “Invest In Our Planet”, which is a great topic and talking point for ESG communications.
[On-demand Webinar] AI and the Future of Comms Teams
Artificial Intelligence has been shaping how we work for some time, but the emergence of ChatGPT and generative AI in 2023 has cast a spotlight on creative industries, and the world of comms. Though we’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs event better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR. But how will the future comms team be transformed by AI? This webinar will seek to answer that question, bringing in key insights from across Cision for a lively discussion on where AI is taking comms teams.
2023 Global State of the Media Report
We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape. Find out more today.
Cision's 2022 Diversity, Equity & Inclusion Report
At Cision, we are committed to creating a diverse, high-performing, and collaborative organization. Our annual DEI Report is an opportunity for us to transparently share with you our global diversity story through strategy, data, the voices of our people, and the actions we’ve taken.
The Rise of Generative AI and What It Means for the Communications Industry
ChatGPT has thrown artificial intelligence into the spotlight in 2023. We examine the promise and potential challenges of generative AI for PR and comms professionals.
Shanghai Auto Show 2023 Media Analysis
The Shanghai Auto Show 2023 took place from the 18th to the 27th of April. Our report features key highlights and discussions from the show that the Cision Insights Team managed to pull together.
Event Series: Comms Connect - For The Modern PR World
Happening across several regions in the Asia Pacific, Comms Connect aims to connect our communicators with the modern world of PR to build a stronger and tight-knit PR network that can astutely tackle and predict challenges and opportunities in 2023.
Cision Event 2023
This is a regional series event organized by Cision PR Newswire with the goal of providing a platform for communications professionals to learn and connect. Held annually, our Event now run in 8 markets including Australia, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and South Korea.
Growing Importance of ESG in Corporate Comms
According to the 2022 Edelman Trust Barometer, 52% of those surveyed want to see brands do more on climate change, and 49% expect leadership to address economic equality. No company is deaf to the steady drumbeat of ESG initiatives in the present environment. Enough has been said and written about the role of ESG messaging in solidifying existing corporate strategies.
Editor’s Pick: AI in Business - Writing Press Releases for AI-Focused Campaigns
OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. With all this excitement, it’s easy to assume more companies will eventually begin integrating ChatGPT or other AI-centered technologies into their offerings.
Editor’s Blog: Trade Show News’ Domination in February
Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 - Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.
Trends Report 2023
With the numerous changes in the media landscape, influenced by internal and external factors, reflection has never been more imperative to plan for 2023's comms, marketing, and social media strategies.
Is content truly king in the APAC region?
Surprisingly, content marketing has been around since the 19th century, when publications gradually started introducing tips and tricks into their traditional catalog type magazine to multi-channel marketing in the 1960s-1980s, where TV advertising saw a boom.
Mobile World Congress Barcelona 2023 Trend Report
Mobile World Congress Barcelona 2023 just convened for the connectivity ecosystem, including global mobile operators, device manufacturers, technology providers, and all interested in the future of tech.
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
Trends in Business News: Looking for the Bright Spots in a Chaotic Market
In the past few months, consumers around the world have been experiencing inflation. In response, several economists have expressed concern about the possibility of recession as a correction of inflation. Tech is one of the industries that is being strongly affected by these economic forces. Layoffs in the tech industry which have prompted widespread concern, have not spared those who do not belong in its sector. Unfortunately, companies from all industries have had to conduct similar actions too. With countries and companies bracing themselves, a challenging economic climate could be on the horizon. It seems that most countries and companies are bracing for a challenging economic climate.
APAC PR Calendar 2023
Planning marketing campaigns is certainly easier when you have a calendar with key dates marked. The PR Newswire APAC PR Calendar 2023 is a calendar like no other!
Editor’s Blog: An Overview of Most Viewed Press Releases in December
Our Editor picked up the most viewed release in December 2022, and analyse their success. Read on to learn more.
2023 Global Comms Report
Cision and PRWeek's 6th annual report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
Four Data-Driven Habits of Top Comms Teams
We understand how CCOs can face difficult questions from the rest of the C-suite about the impact marketing makes. We also know that nearly half of strategic communicators need help turning data from their PR campaigns into actionable insights. About 20% don’t think they can measure these campaigns—but that’s not the case.
5 Things We Learned from Journalists on Behind The Byline Podcast
Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast.
The Ultimate Media Monitoring Buyer's Guide
Are you considering a media monitoring solution, but overwhelmed by the vast array of options and features? Our guide is a step-by-step reference that helps you choose this critical tool. Download the Ultimate Media Monitoring Buyer's Guide and get positioned to make an informed, educated decision when choosing the best monitoring solution for your brand.